Don't Fear Missing Out | The Odyssey Online
Start writing a post
Entertainment

Don't Fear Missing Out

Target’s #NOFOMO Campaign is encouraging every BODY to put on that bikini and own it.

49
Don't Fear Missing Out
mimichatter

Today, the acronym FOMO is a widely used and recognized term. For those who are behind on social media's trendy hashtags, FOMO stands for Fear Of Missing Out. This type of emotion is summarized as the fear you will miss out on something huge if you don't do something and/or participate in an event. It may seem silly to some, but no one has ever enjoyed missing out, and now we have a catchy phrase to describe it.

Throughout the time that this phrase has been alive, people have experienced many uses for it. Perhaps you have to work during a tailgate and football game, maybe you are viewing photos of a friend's time abroad, or maybe you're just not feeling well enough to go out with your roommates. Whatever the reason, we have all been there.

But what if you were feeling this way not because you had to work or had a cold? What if you experienced FOMO because you were so embarrassed of your body that you held yourself back? What if all your friends were going to the beach and you were too self-conscious to accept the invite? What if you made plans to swim at the public pool, but when you tried on your swimsuit, you couldn’t convince yourself to leave your room? These can all lead to the fear of missing out, so maybe FOMO isn’t just a silly phrase after all.

Leave it to Target to come up with a beautiful, empowering movement for all the girls out there feeling that they might experience a bit of FOMO this upcoming bikini season. Earlier this month, Target launched a #NOFOMO campaign that is "all about shaking off body insecurities and not letting anything get in the way of having fun in our swimsuits."

Yes, Target, yes! This iconic brand realizes that they want every single body to look and feel confident and comfortable in their suits, because what is a “perfect” beach body, anyway?

Hundreds of girls across the United States have come together under the #NOFOMO movement, sharing their struggles, stories, advice and amazing bodies. Thanks to companies like Arie, Barbie, and now Target, it has never been a better time to post a selfie in that itsy bitsy teenie weenie yellow polka dot bikini.

Cheers to you, Target, and cheers to all the beautiful women liberating and building each other up in this society that sets high standards, causing low self-esteem. No girl or woman should ever miss out due to being insecure of her body. This campaign is Target's plan to abolish #FOMO from our vocabulary this summer, promoting their flattering, feel-good suits available in sizes 2 through 22. The most stylish accessory you can rock is your confidence! #NOFOMO!

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
friends
Kristin Buggy

College is supposed to be one of the best times of your life. However, it is also one of the toughest transitions to make. There is so much anticipation and excitement leading up to moving into college. It doesn’t truly hit you until move in day when your parents say their final goodbyes and you see their car drive away. You truly are on your own. I was blessed to meet my best friends within the first week of school. Your college friends are so important and here’s why:

Keep Reading...Show less
13 Real Thoughts Every College Student Has At Some Point
Good Call

There are a few thoughts that go through a college student's mind on a day to day basis. Some of those thoughts come from class, some of then come from when you are bored in class. Here are sixteen thoughts that college students think of on a day to day basis.

Keep Reading...Show less
Entertainment

Mouse, Cookie, Chaos!

He's going to ask for a glass of milk

83916
mouse with a cookie

One of my biggest pet peeves is when someone does not try to help their self before asking others. How can someone else be expected to help you if you do not first do that yourself? I'm all about helping those that need it when the time comes, however whenever someone does not even attempt to help him or herself first then that becomes a huge problem. As we all have learned, people tend to take advantage of us in one way or another. I am sure we all read this short story when we were younger and it follows that same principle:

Keep Reading...Show less
39 Traits You Know You Have If You're A Libra
Flickr

If you were born between September 23rd - October 22nd, then you are a Libra. Let's be real, Libras are the best because you are the perfect balance of all things in life. Some may find this boring, but they don't know anything about what it means to be all things at once. As Libras, we hold much on our shoulders that no one can understand. These are traits you know to be true if you are a Libra:

Keep Reading...Show less
Entertainment

12 Types Of Drunk Girls You'll See In Every Friend Group

"Getting drunk with your best friends is an experience in and of itself. It takes us on wild and ridiculous adventures with the people we trust with our lives."

2263
friends
Cloud Front

Getting drunk with your best friends is an experience in and of itself. It takes us on wild and ridiculous adventures with the people we trust with our lives. Each one of you plays a vital role in making sure the night goes (relatively) smoothly.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments