Target's New Line Brings Inclusion And Diversity | The Odyssey Online
Start writing a post
Lifestyle

Target's Inclusivity Line Pushes Them To The Top Of Representative Retail

We are seeing less of the typical retouched model and more of the everyday consumer represented by clothing companies; with Universal Thread's new line at Target, representativeness in retail is on the rise.

342
Target's Inclusivity Line Pushes Them To The Top Of Representative Retail

Target's policy on diversity and inclusion is listed on their website as follows: "we believe diversity and inclusivity make teams and Target better. And we'll live that belief as champions of a more inclusive society by creating a diverse and inclusive work environment, cultivating an inclusive guest experience, and fostering equality in society." And with that, they mean what they say.

Target is not only one of the brands who has stopped retouching photos of their models, but they have also recently opted to include plus size and models with disabilities within the product photos for Universal Thread's new line of clothing. According to Huffington Post, one of the greatest features of this new line is that everything costs less than $40. The same article also describes how Universal Thread is focusing on a "Universal Fit" and was created based on the feedback of over one thousand women of various shapes and sizes.

As if including more body sizes and types were not enough to show how much Target cares about representation, there are also product options that push Target toward the top of representative retail.

Children's Line FeaturesPhoto by Target

They have also picked up on the inclusivity of "adaptive clothing," which is designed to facilitate use for individuals with disabilities or limited motion rage by reducing the difficulty of closures, laces, and more. Target has released adaptive clothing lines in not only men's and women's categories, but also for children. Specifically, brands Universal Thread and Cat and Jack, and Goodfellow and Co have made thoughtful and significant designs to include more accessible clothing.

According to Target, the adaptive lines feature "flexible drawstrings", no tags, "flat seams", side openings, and other sensory friendly adaptive design features.

We are approaching a unique moment in history in which being yourself is what makes you beautiful, and Target hit it right in the bullseye.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
ross geller
YouTube

As college students, we are all familiar with the horror show that is course registration week. Whether you are an incoming freshman or selecting classes for your last semester, I am certain that you can relate to how traumatic this can be.

1. When course schedules are released and you have a conflict between two required classes.

Bonus points if it is more than two.

Keep Reading...Show less
Student Life

12 Things I Learned my Freshmen Year of College

When your capability of "adulting" is put to the test

4802
friends

Whether you're commuting or dorming, your first year of college is a huge adjustment. The transition from living with parents to being on my own was an experience I couldn't have even imagined- both a good and a bad thing. Here's a personal archive of a few of the things I learned after going away for the first time.

Keep Reading...Show less
Featured

Economic Benefits of Higher Wages

Nobody deserves to be living in poverty.

303397
Illistrated image of people crowded with banners to support a cause
StableDiffusion

Raising the minimum wage to a livable wage would not only benefit workers and their families, it would also have positive impacts on the economy and society. Studies have shown that by increasing the minimum wage, poverty and inequality can be reduced by enabling workers to meet their basic needs and reducing income disparities.

I come from a low-income family. A family, like many others in the United States, which has lived paycheck to paycheck. My family and other families in my community have been trying to make ends meet by living on the minimum wage. We are proof that it doesn't work.

Keep Reading...Show less
blank paper
Allena Tapia

As an English Major in college, I have a lot of writing and especially creative writing pieces that I work on throughout the semester and sometimes, I'll find it hard to get the motivation to type a few pages and the thought process that goes behind it. These are eleven thoughts that I have as a writer while writing my stories.

Keep Reading...Show less
April Ludgate

Every college student knows and understands the struggle of forcing themselves to continue to care about school. Between the piles of homework, the hours of studying and the painfully long lectures, the desire to dropout is something that is constantly weighing on each and every one of us, but the glimmer of hope at the end of the tunnel helps to keep us motivated. While we are somehow managing to stay enrolled and (semi) alert, that does not mean that our inner-demons aren't telling us otherwise, and who is better to explain inner-demons than the beloved April Ludgate herself? Because of her dark-spirit and lack of filter, April has successfully been able to describe the emotional roller-coaster that is college on at least 13 different occasions and here they are.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments