Let's face it, the beauty community is growing at a faster rate compared to other decades. From the infamous James Charles to the youngest of the Kardashians, Kylie Jenner, this community is turning into an empire. Reasons for this sudden change, some may ask? As a member of Generation Z or the "iGeneration," it is evident that technology is to blame, or rather for some, thank. From a business perspective, the ability to communicate easier and produce the coveted items that customers are looking for, all while keeping within a fairly-priced budget is what James Charles would say, "Good and Fresh." However, from a more qualitative view, freedom of expression and acceptance have widely grown specifically within the last decade. I would even add that this change in recognition of others has played a larger role than technology.