- Blissfully unaware that butt-care beyond squats was even something I should be considering in my self-care routine, I tried one of Bawdy Beauty's butt masks for the first time a month ago.

- I've never really given my butt a second though till I took a look at improvements that could be made with the mask — if one of the hydrating, firming, detoxifying, or brightening masks in the kit I received could either smooth out cellulite or tone my skin a bit more, I wasn't going to complain.

- Each Bawdy Beauty sheet mask comes in an individually-packaged sheet, soaked with a serum I massaged into my skin after removing said sheet. The clay butt mask comes in a convenient stick format I simply draw on to my skin and leave to set for about 10 minutes before hopping into the shower.

- I set a goal of committing myself to butt-care every day for one month. Between the regular use of sheet masks, clay masks, and their CBD Butt Balm in between, I didn't have many expectations.

- I thought the whole concept may just be a gimmick, but my butt has never looked so toned in my life, and the cellulite I had is almost completely gone. I wear one every single day when I get the chance.

I'm incredibly skeptical when it comes to marketing ploys and gimmicks in the beauty world. I'll be the first cynic to try out the latest serum on the market every influencer is raving about just to negate every grandiose claim it makes.

When I began hearing buzz about butt masks, I thought they sounded hilariously fun. I couldn't wait to try out the masks, and the second I was sent a package from Bawdy Beauty's PR team to test them out, I couldn't have been more excited. When it comes to taking care of a woman's curves, lifestyle brands often fall in a space of shameful marketing ploys guaranteeing a certain body type when their product is used, and happiness for it.