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Super Bowl Commercials Strike Controversy

Many Super Bowl LI ads struck controversy and debate online during the game.

Kayla Compton

Feb 13, 2017

Kappa Alpha Theta

Super Bowl Commercials Strike Controversy

SportsLogos.Net

The average cost of a 30-second Super Bowl LI commercial was $5 million. Super Bowl LI had less stand-out commercials than the past Super Bowls and many of the ads highlighted inclusiveness and acceptance of diversity.

The last thing a company wants after spending millions of dollars and months of planning is to have people hate the ad. Many of the ads featuring diversity faced fierce backlash online after they aired. These ads had been scripted and planned for months before Trump won the election and implemented his immigration ban.

It would have been hard for companies to predict the political climate in our country today and make statement ads. Some companies purposely made their ads about diversity and were meant to make key statements. Coca-Cola, Audi, and Airbnb all highlighted the diversity in our country and strides toward equality for all.

Some ads were interpreted differently than how the company wanted and they weren’t meant to be political statements. 84 Lumber’s ad was about a mother and daughter leaving their home and immigrating somewhere else. The company has stated that the ad was highlighting legal immigration, but that is not how many people interpreted the ad for themselves.

Budweiser’s Super Bowl commercial featured the story of the founder of the company, who was a German immigrant to the country. The ad was meant to focus on the company’s history, but people believed it was Budweiser making a political statement.

Many companies did stay away from any kind of political issue, but not many stood out to watchers. Honda had a successful ad featuring celebrities in yearbooks. Mr. Clean had watchers either love or hate their ad, which featured a mom in love with an animated Mr. Clean.

Many smaller, lesser known companies placed ads in this year's Super Bowl; some being successful while others fell flat. Many big companies who typically have ads in the Super Bowl didn’t have an ad featured in this year’s Super Bowl, such as Dorito.

Companies are now off to start planning their ads for Super Bowl LII and consumers are back to regular ads until next year.

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Super Bowl Commercials Strike Controversy

Many Super Bowl LI ads struck controversy and debate online during the game.

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No one best represents the struggle like our favorite 90s squad.

1. When course schedules are released and you have a conflict between two required classes.

2. When there is only one section of a popular course.

3. Receiving the 18,000 emails reminding you to register ASAP.

4. When you need to see an advisor, but they are too busy/unresponsive.

5. Trying not to dress like a bum for your appointments with your advisors/department heads.

6. When you have a perfectly planned out schedule, and one class ruins it.

7. Carefully moving things around to accommodate a different class/section.

8. Waking up at 6:00 a.m. for your enrollment time.

9. Concocting a new schedule at your enrollment time after your original plan gets changed.

10. Getting into a class and filling the last available seat.

11. When all of your classes finally go through.

12. Realizing that you forgot a class that was a pre-requisite for everything else.

When your capability of "adulting" is put to the test

Nobody deserves to be living in poverty.

"Nobody living in one of the most influential nations in the world should be worried about making ends meet."

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What are the benefits of raising the minimum wage?

What are the states that have set a $15/hour minimum wage?

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Because who understands your bitterness better than April?

1. When you have to provide an "interesting fact" for your first day ice-breaker.

2. When your professor is babbling on and on in his lecture.

3. When you edit your friend's paper and they get an A.

4. When it's 2 AM and you remember you have a test tomorrow.

5. When you finish taking the test and you're pretty sure you failed...

6. ...but then you get the test back and somehow passed.

7. When you've been up for 12 hours straight writing a paper.

8. And then you manage to stay awake in class the next day.

9. When you have to butter up your professor for an extra credit opportunity.

10. When you're assigned a group project.

11. And your group-mates are trying to chat about life instead of the assignment.

12. When it's your last class of the day and you're about to go home.

13. But then you remember rent is due tonight and the anger comes back.

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