The Super Bowl is perhaps the one televised event during which Americans actually stay in the living room for the commercials. Tonight was no exception. Super Bowl LI featured advertisements for many companies and organizations. This year, though, several ads carried strong political and social undertones. Their message, however, was the same; Immigrants are human beings, and those whose rhetoric implies otherwise do not represent America.
These ads were a direct response to the factually inaccurate, dehumanizing, and disgusting rhetoric about refugees and Immigrants we have seen over the past year and a half. We all know who said it, and most of us know how wrong it was for him to say it. While some Americans didn't mind it, it is important to understand that those comments landed like bombs in minority communities and led to an explosion of unfounded fear and hatred towards people of different faiths and skin color in America. People seeking a better life, like the ancestors of most Americans, are being labeled terrorists, rapists, murderers, uneducated, and immoral. So, on the night of Super Bowl LI, companies like AirBnB, Budweiser, and 84 Lumber decided to bring everyone back to reality, and remind us that Immigrants are human beings and that they are what makes America truly exceptional.
Check out these beautifully directed ads right here.