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Why Are Super Bowl Ads So Expensive?

The price tag for a 30-second slot reads $5 million for 2016's big game.

Sydney Benson

Feb 08, 2016

University of Minnesota Twin Cities

868

Every year, the Super Bowl attracts tens of millions of viewers. Although the battle between the nation's top two football teams is one to watch, so are the commercials. Not only are viewers on their toes to see what their favorite brands like Budweiser and Doritos come up with next, brands and advertisers are right there with them as they crane their necks to take in the cost.

This year, a 30-second slot during Super Bowl 50 costs $5 million, according to Fortune. This number is reportedly 11 percent higher than the previous Super Bowl, and is only part of a long-term trend. Between 2005 and 2014, the price of a 30-second Super Bowl ad has increased 75 percent, Fortune states.

In a Business Insider article, CBS Chief Executive Les Moonves predicts that this price could potentially skyrocket to $6 million. *Jaw drop*

Clearly, the price tag on an advertisement less than a minute long has become outrageously expensive and will only continue to increase. So, why are businesses willing to pay this amount? Why are Super Bowl ads so expensive?

Marketers are willing to write the check in order to access the tremendous audience only the Super Bowl can offer. According to Fortune, "Some 114.4 million people on average tuned into the 2015 Super Bowl to watch the Seattle Seahawks play the Patriots, making the game the most-watched broadcast in the history of U.S. television." Keep in mind that this number does not include larger viewing parties, such as at bars, restaurants and private viewing events.

Not only do Super Bowl ads gain an incredible amount of exposure during the game, they remain under the spotlight for weeks to follow. Millions of people re-watch their favorites on YouTube, generating millions of views and hits. Furthermore, people share Super Bowl commercials on social media, exposing those advertisements to an entirely new network of viewership. News outlets and talk shows even take time to discuss certain ads.

For example, Clevver News posted a Budweiser 2014 Super Bowl commercial on YouTube shortly after the 2014 Super Bowl aired that generated over two million views. In addition, over 486 comments trailed the video, creating a discussion around the ad.

Thanks to outlets other than television, like YouTube and Facebook, the game will be forever changed when it comes to Super Bowl advertisements. Marketers aren't just paying for the 30-second slot during the one of the world's most-watched broadcasts, they are paying for the aftermath as well. They are paying for the millions of hits on YouTube. They are paying for the thousands of shares, likes, and comments on Facebook. They are paying for the discussion around their commercial, product and business.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

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Why Are Super Bowl Ads So Expensive?

The price tag for a 30-second slot reads $5 million for 2016's big game.

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#Adulting is hard.

1. Taking care of yourself when you're sick

2. Making a to-do list

3. Planning your activities around the weather

4. Scheduling your own doctor’s appointments

5. Getting your own toilet paper

6. Making food without needing to ask your mom questions

7. Holding your tongue

8. Saving your paycheck (or your tax refund) to pay your bills

9. Balancing your checkbook

10. Going places alone

11. Packing your own lunches

12. Actually eating your vegetables...on purpose

13. Taking a multivitamin

14. Planning a life after graduation

Sometimes bigger isn't always better.

1. If something happens, everyone knows about it

2. Never getting to be invisible

3. Knowing every single thing about every single person in the town

4. New kids are a big deal

5. It’s hard to make new friends

6. On that note ... the dating pool is even smaller!

7. Teachers are weirdly close to their students

8. It forced you to make friends out of school

"I'm hopeless and awkward and desperate for love"

1. That Time He Tested Out His Flirting Skills and This Happened

2. When He Was Willing to Do Anything to Avoid Confrontation

3. When He Couldn't Handle Awkward, Emotional Situations

4. How He Reacted Whenever His Friends Ignored Him

5. All of the Times He Worried About His Failing Love Life

6. Whenever He Tried to Whip Himself Into Shape

7. How He Handled New People and New Experiences

8. Whenever His Friends Got Annoying, He Was Always the Voice of Reason

9. He Always Knew How to Jam

10. He Finds a Way to Make Any Situation More Fun

No, I can't help you.

1. When a customer wants to return a product, hands you the receipt, where is printed "ALL SALES ARE FINAL" in all caps.

2. Just because you might be having a bad day, and you're in a crappy mood, doesn't make it okay for you to yell at me or be rude to me. I'm a person with feelings, just like you.

3. People refusing to be put on hold when a customer is standing right in front of you. Oh, how I wish I could just hang up on you!

4. Having the same conversations over and over again! To be honest I really don't even want to talk to you right now, or have this fake ass smile on my face!

5. Always having to have a smile on your face. I promise I'm not as happy as I may look!

6. Customers not understanding that sometimes, mistakes happen. I am a human being, we all mess up sometimes!

7. Having the boss from hell, it's their way or the highway! Even though I did my job correctly and efficiently, if I don't do it the exact way you do, I'm a piece of shit.

8. Having coworker who don't help out, who bend the rules just enough to screw you over.

9. Having to be at work after closing because a customer is taking forever and half! Not like I'd like to go home or anything!

10. Having shitty hours and more shifts than you asked for. Just because we don't have enough workers, doesn't mean I want to pick up every shift that you cant cover, oh great boss of mine!

11. Not having time for a social life. It gets old saying, "I can't I have work..." Every day of the week!

12. Having that lazy costumer who can't do anything for themselves... no please I'll get that, it's no problem at all!

It's just my face, I swear.

1. When you meet new people, they automatically assume you hate them or are rude.

2. People are constantly asking you if you're OK.

3. After being friends with someone for a while, they confess to you, "I thought you were so mean when I first met you," or, "I thought you hated me."

4. You get told to smile more, but they don't understand how scary that would be.

5. You're always labeled as seeming "judgy."

6. Passing a friend with your RBF in full force and not realizing you just shot them a death glare.

7. Being sarcastic, but everyone thinks you're outright rude.

8. Not knowing how mean you really look until you see a picture of yourself in resting face.

9. Your apologies never sound sincere because of your emotionless face.

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11. And, lastly, people are constantly asking you if you are happy or having a good time because you look bored to death.

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