Tracking my social media followers or likes on my posts was never something I thought about. I normally just take a picture, I like it, post it. Insert Ariana Grande 7 rings here with a change in the lyrics, I see it, I like it, I want it, I post it.

Anyways, upon taking the Teen Vogue and Parsons Fashion Industry Essentials course I learned that tracking your social media is important. Checking what your followers are responding to is key to building your own personal brand online.

I decided to log into my two main social media accounts, Facebook and Instagram. I started to track what my followers on Instagram were responding to first. I learned that I had the most likes and comments on pictures while I am on vacation whether it be New York City or Walt Disney World. These images are all fun, and colorful, full of excitement, and joy. This made me realize that I should start posting pictures of my fun adventures more often. In regard to where my followers come from, they are mostly from my home town Tampa, FL. I also have a following in Georgia and other followers that come from around the United States and the Dominican Republic.

I looked into my Facebook account next. I looked at my posts and saw that I didn't post much but, at least one post or share a week. My friends on Facebook aren't really responding well to my shares but they are responding to my personal posts. I'm getting the most comments and likes on these posts. Honestly, it makes sense because most of my friends on Facebook are from the Dominican Republic, where my family is from. They like to know what I am doing, it's a way for me to be in contact with them without having to pay the ridiculous amount of money you have to pay when making an out of the country call.

In conclusion, looking at the numbers in my social media accounts has helped me learn more about how to grow my personal brand and presence online. I will definitely be posting more so stay tuned!