Welcome to ShawnTells, a commentary column by The University of Texas at El Paso undergrad, Matthew Shawn Montoya, a tech blogger on Odyssey, and an igniteCS Mentor for Google.

NOTE: Prior to publishing, Korean news agency, Yonhap, announced Samsung is suspending production of the Galaxy Note 7 line.

It looks like the issue with exploding Samsung batteries continues to heat up. Following several reported incidents of Galaxy Note 7s exploding due to faulty batteries, Samsung issued a recall of all units and began replacing the defective assets near the end of last month. In a one-two punch, it looks like the South Korean company continues to absorb damage through these battery woes. Implementing a surprising twist: They simply don’t care anymore! Within the past week, 5 cases of replacement Note devices exploding have been reported. Said devices were supposed to pack-in functional batteries (Note: news of the fifth device have surfaced as of the writing of this column).

Seriously, Samsung. What the heck?

The first known incident came Thursday, aboard a Southwest Airlines flight in Louisville, Kentucky. After being told to power down his device, Brian Green, who allegedly owned a safe replacement Note 7, proceeded as indicated and put the gadget in his pocket. Shortly thereafter, it began to smoke and combust, forcing an evacuation of the entire jet. The second known incident came the following day, this time, while an alleged replacement Note 7 was in the hands of a three-year-old girl.

Then comes the best part!

A report surfaced late Saturday night, alleging Samsung knew of a third replacement device (which was actually the first in this series) that caught fire in the early morning hours on Tuesday, October 4th in Nicholasville, Kentucky. According to The Verge, after being alerted to the situation, Samsung not only neglected the incident, but tried to bury the case! In a text message accidentally sent to Michael Klering, the owner of the gadget, from a Samsung representative, the message reads:

Just now got this. I can try and slow him down if we think it will matter, or we just let him do what he keeps threatening to do and see of he does it

The message was meant to reach another Samsung representative. Klering, who had the replacement appliance for “a little more than a week,” was later admitted to the hospital for the smoke inhalation and diagnosed with acute bronchitis, presumably caused by the gadget. He has denied Samsung permission to take position of the charred phone (a smart move, considering their attempt to bury the case).

But wait, there’s more…

The fourth known case came early this morning, hours after the previous report surfaced, this time in Virginia, and again, an OVERNIGHT indecent. Shawn Minter woke up in panic to find his room filled with smoke and replacement Galaxy Note 7 on fire. The phone was purchased at a local Sprint store on September 23.

And for the fun of it, one more…

Finally, the fifth case came hours after the fourth, this time emanating from Houston, Texas. While at lunch with his daughter, Daniel Franks’ replacement Note 7 caught fire while resting on the table. Franks claims he obtained his replacement appliance in late September from a Best Buy retail store.

Why do I keep saying known?

Plain and simple: I do not trust an organization which attempts to bury or prevent bad publicity to save face for itself (e.g. NSA, 2013. FBI, 2016. Yahoo, 2016 [#SorryNotSorry, Marissa Myer]). Samsung has already attempted to prevent one case from leaking out to the media but was unsuccessful. What about other victims who were not so forthcoming to news outlets, or employees who were not as downright stupid?

…Because it’s ridiculous!

This pattern of behavior is nothing more than a modern day, vacuous WWE match. It’s all talk and fictitious action from Samsung. No… it’s worse, it’s adding insult to injury. It’s watching your customers continue to sacrifice their integrity because of your deceit. Samsung, you’re in the squared-circle, falling victim to the RKO you so rightfully deserve. You pause there, throwing your hand up to your face, saying “you can't see me,” and continue with your insipid moves. Obviously issuing a “voluntary recall” on the original affected devices is not a solution, and neither is releasing a software update which prevents a device from charging beyond 60% capacity… not if they’re just combusting while stationary.

If you own a Samsung Galaxy Note 7, just return the darn thing.

This is not the Attitude Era where tech companies did everything in their power to protect their ego by saying what they mean and meaning what they say, while delivering on their promise to consumers. This is a time where consumers have to take additional responsibility, and decide what is best for them and those who surround them: their parents, their children, peers, coworkers, and patients.

As of this writing, AT&T is the first AND ONLY of the four major U.S. carriers to indefinitely discontinue all sales of the faulty product due to the reports of replacements combusting. In a statement, the service provider said, “Based on recent reports, we’re no longer exchanging new Note 7s at this time, pending further investigation of these reported incidents […] we still encourage customers with a recalled Note 7 to visit an AT&T location to exchange that device for another Samsung smartphone or other smartphone of their choice.”

Samsung, we get it, your products are hot... REALLY HOT. You showboat at your events, take aim at other competitors and manufacturers, and charge a premium for a sexy-looking gadget. But do you even evaluate that which you create?

I took part in a 32-hour bus ride with Galaxy Note 7 owners, all of whom claimed to have “replacement devices.” But amid replacement phones now having problems of their own, not even they felt safe along our journey across the south.

I now sit at my kitchen table back home, news having just surfaced that Korean news agency, Yonhap, has announced that Samsung is suspending production of the Galaxy Note 7 line. According to Yonhap, a Samsung official said, “The halt is in cooperation with consumer safety regulators from South Korea, the United States and China.” I lay safe from the threat of potential Samsung bombs but, not indefinitely. Tomorrow I return to school, with tens of thousands of other students, and reside in lectures and offices with potential bombs inches from my waist.

Samsung: keep talking the talk, keep refusing to walk the walk. It’s your tarnished brand, your sinking profits, your falling reputation who are seeing the consequences. Just last week, Google entered as a new player into the smartphone game, and they’re stealing all the good Android thunder.