Why Sexism In The Toy Industry Should Infuriate You | The Odyssey Online
Start writing a post
Entertainment

Why Sexism In The Toy Industry Should Infuriate You

100
Why Sexism In The Toy Industry Should Infuriate You

If you know me at all, then you know that I am unashamed to admit that I still play with toys at twenty years old. I collect toys just as much as I actually play with them. It is one of my hobbies. However, what I find very upsetting is the lack of my favorite female characters in the toy department.

"Star Wars: The Force Awakens" was released in December 2015, and I expected many toys featuring the main protagonist, Rey, however I was very disappointed to only have found a Rey action figure in the "boys" toy department this past weekend in May 2016. Perhaps it was just my local Walmart's fault that I did not have this product earlier, but I searched multiple retailers, and most of them did not have a single toy featuring this kick-ass female character. This is a common theme within the "boys" toy department, and to be frank, it makes me quite upset that there is a lack of female characters in toys of that sort.

Staying with the example of Rey, even director J.J. Abrams spoke out against the lack of toys featuring her. Abrams quoted that:

I wish I had more details about merchandising and the schedule,” he said. “I’m learning things as you are. I will say that it seems preposterous and wrong that the main character of the movie is not well represented in what is clearly a huge piece of the Star Wars world in terms of merchandizing. […] I read that she wasn’t in the Monopoly game and was quickly making phone calls about this because if it were true — and it is true, and now Hasbro, of course, has said they’re going to put Rey in — it doesn’t quite make sense why she wouldn’t be there. She’s somewhat important in the story. (Natalie Abrams, Entertainment Weekly).

Rey is the main character! Seriously, I loved the new protagonist just as much as the antagonist, Kylo Ren. I mean, it took an outbreak of upset fans to get Rey put into Monopoly! That is super ridiculous, and it gets worse as more female characters start having key roles in films that are "more suitable" for boys.

I know that I am a nerd, and I do not like "girly" sort of things, but I do love comic books. Superhero movies are one of my favorite genres, but I am still seeing the same things when I want toys and collectables as I did with Rey. There is a significant lack of female superhero toys, when there is an abundance of female superheroes. I just do not understand as to why there is this lack.

Are producers afraid that boys are going to want to play with a Wonder Woman action figure? Is it because we cannot teach boys that women are not sexual objects, and that is perfectly fine to play a game as a female character? Is it because you do not want girls are not supposed to play with action figures, but instead play with dolls that represent western standards of beauty?

I am just trying to figure out why to play with a figure of Black Widow, I would have to buy the $60 bundle of action figures. Also, I would like to know why I cannot get a Scarlet Witch action figure, or Wonder Woman, or Harley Quinn. The sexism in the toy department is a lot worse than I have realized.

However I do have to give a shoutout to Marvel. Marvel has a subscribtion box called Collector's Corps (It is totally the bomb if you love Funko products like I do), and the next box is titled "Women of Power". Its contents are nothing but items of kick-ass superwomen in the Marvel universe, and I cannot be more thrilled. Finally some recognition for the ladies!

In the end, things are not going to change unless we start making it known that the lack of female charcters in toys are truly upsetting. Fans have proved that it works by getting a remake of the Star Wars Monopoly to feature a Rey token. It is possible to change, and I think now is the time to stand up and make change happen.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

A Few Thoughts Every College Freshman Has

The transition into adulthood is never easy

2867
Mays Island
Courtney Jones

Today I started my third week of college at Minnesota State Moorhead. I have survived welcome week, finding my classes on the first day, and being an awkward loner in the dining hall. Even though I have yet to be here for a month, I have already experienced many thoughts and problems that only a new college student can relate to.

Keep Reading...Show less
college

"Make sure to get involved when you're in college!"

We've all heard some variation of this phrase, whether it came from parents, other family members, friends, RAs, or college-related articles. And, like many clichés, it's true for the most part. Getting involved during your college years can help you make friends, build your resume, and feel connected to your campus. However, these commitments can get stressful if you're dealing with personal issues, need to work, or aren't sure how to balance classes and everything else going on during the semester.

Keep Reading...Show less
Relationships

9 Reasons Why Friends Are Essential In College

College without friends is like peanut butter without jelly.

1469
Bridgaline Liberati and friends
Bridgaline Liberati

In college, one of the essential things to have is friends. Yes, textbooks, a laptop, and other school supplies are important but friends are essential. Friends are that support system everybody needs. The more friends you have the better the support system you have. But you also have someone to share experiences with. And don’t settle for just one or two friends because 8 out of 10 times they are busy and you are studying all alone. Or they have other friend groups that do not include you. Don’t settle for just one or two friends; make as many friends as you can. After the first couple of weeks of college, most friend groups are set and you may be without friends.

Keep Reading...Show less
Lifestyle

The Power of Dressing Up

Why it pays to leave the hoodie at home.

1112
sneakers and heels
Sister | Brother Style - Word Press

For a moment your world is spinning. The phone alarm has just scared you awake and you’re flooded by daunting thoughts of the day ahead. You have three assignments due and little time to work on them because of your job. You’re running late because you’ve hit snooze one to many times after yesterday’s long hours. You dizzily reach for a hoodie, craving its comfort, and rush for a speedy exit, praying you will have time to pick up coffee. Does this sound familiar?

Keep Reading...Show less
Entertainment

11 Signs You Live At The Library As Told by 'Parks And Recreation'

A few signs that you may live in the library whether you'd like to admit it or not.

1011
brown wooden book shelves with books

Finals week is upon us. It is a magical time of year during which college students everywhere flock to the library in attempt to learn a semester's worth of knowledge in only a week. For some students, it's their first time in the library all semester, maybe ever. Others have slaved away many nights under the fluorescent lights, and are slightly annoyed to find their study space being invaded by amateurs. While these newbies wander aimlessly around the first floor, hopelessly trying to find a table, the OGs of the library are already on the third floor long tables deep into their studies. Here is a few signs that you may live in the library, whether you'd like to admit it or not.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments