On Aug., 11, 2016, American Vogue released their cover of the legendary September issue and there was a moment of silence for any relevance it had left before the #VogueIsOverParty started. This is because reigning Editor-in-Chief Anna Wintour decided that Kendall Jenner would be this year’s face of their biggest issue. Naturally this was not a surprise since Wintour has to please publishers, advertisers, and financial partners while still connecting to her readers, but a countless amount of people were extremely disappointed. Kendall landing American Vogue’s September issue means that nepotism and commercialization has truly taken over the fashion industry and it’s only going to get worse.

The downfall of American Vogue started when Ms. Wintour put Kim and Kayne on the April 2014 Cover and there was an incredible amount of outrage from the fashion community, including Vogue subscribers and avid readers. But the nail that shut the couture coffin was this 2016 September Issue.

For anyone that doesn’t know, the September issue, sometimes referred to as the fashion bible, is the biggest, usually over 800 pages, and most important issue for any fashion magazine, but especially for American Vogue because it sets the standards and trends for the rest of the year globally. The famed September issue was at one-time sacred, so much so that a documentary was even filmed about it, but apparently anyone can grace its cover.

Now, congratulations are in order for Ms. Jenner since this is a career milestone; however, was there really no one else available? Ms. Wintour could have put Karlie Kloss on the cover and the accompanying article could have talked about her new project Kode with Klossy, or she even could have chosen fellow nepotism squad member Cara Delevingne who is no stranger to September Vogue cover’s as a widely successful model herself, especially since her new movie Suicide Squad just premiered. Ms. Wintour could have been groundbreaking like when she put Naomi Campbell on her first September issue back in 1989, yet she continues to put celebrities on her covers. This once made her a visionary leader, but now makes her a thing of the past since all of the other fashion magazines feature celebrities in order to sell their magazines as well.

So instead of something groundbreaking, we have Kendall Jenner on the cover and the accompanying article which promotes nothing except her luxuriously wealthy lifestyle and social media following. This boring article is seriously overdone as Kendall just talks about how hard she’s worked to get where she is despite her famous family. If we wanted to take a look into her life we could just watch the reality show. That being said, at least the cover isn’t awful; it was shot by Mert & Marcus, instead of Mario Testino, and instead of wearing Balmain, she’s wearing Gucci. Her editorials are also getting better, but they’re still not amazing since she has no bone structure and continuously uses a dead and empty facial expression in her various visuals.

All in all I think we can all agree that Kris Jenner is the real icon here. Ms. Jenner’s momager has landed a numerous amount of jobs for her like the Victoria Secret fashion show. If you’re reading this Kris, can you manage my career? I’m sure she could bring me to the level of Karl Lagerfeld in terms of success. Moreover, it should be noted that if the fictional character based on Ms. Wintour, Miranda Priestly, was in charge this would have never happened. Honestly, Vogue should just hire Wilhelmina Slater since Grace Coddington, former creative director, knew Vogue was going down in flames and jumped ship.

Ms. Wintour thinks she’s in touch with her readers, but she really isn’t and American Vogue has become predictable. No one cares about instagirls/models or how many likes or followers anyone has on Instagram, especially since most of these people frequently violate FTC regulations with their endorsements and undisclosed ads. Since the covers of Vogue U.S. has actively been themed around social media over the past couple of years, specifically Instagram, several international Vogues have also followed suit. Vogue Paris features Bella Hadid and Taylor Hill on their September Issue with the cover line, Génération Instagirls. Vogues everywhere are just an haute mess and American Vogue is beyond basic. In fact, we can now compare it to any other teen magazine since they are giving out Kendall posters to anyone who buys the issue via Amazon.

What happened to the industry that wasn’t completely submissive to commercial profits? Why is the industry not showcasing talent or its ah-mazing art anymore? I believe that it was the famed designer Yves Saint Laurent that left the industry, due to this same occurrence only a little bit over a decade ago. Instead of focusing on models and celebrities focus on designers and their couture, why not put Tom Ford on a cover and write an article about his avant-garde ads or his highly anticipated upcoming movie? If anyone who works at Condé Nast cares and is reading this, please stop using members of the nepotism squad as clickbait to sell issues, and if you are going to continue to allow anyone to grace this once prestigious cover, where’s my cover?

Using the current “it” girls are an easy way to earn business/traffic, but everyone in the fashion industry does not have to sell out and use celebrities instead of actual natural talent. Moreover, this cover is insulting to all of the other models in the industry who actually work hard to try and make it. Kendall’s idea of working hard is missing family and social events while staying in world class hotels and flying privately; her life sounds super hard.

Furthermore, the fact that Vogue wrote another article about this is just tragic. For the future, why not give Zendaya a cover? Her article can talk about racial inequality within the entertainment industry or her new shoe line. Or how about giving the Olsen twins a cover and writing an article about all of their work with their new store or their various successful lines and upcoming collections/collaborations? I would get their cover framed. No one needs more articles about Kendall falsely defending her work, unless she wants to finally admit her family and connections have made her widely successful, if she finally admitted that then I’d actually have some respect for her work.

Overall, Vogue needs to write better articles and actually listen to its readers, we don’t need to read “When it comes to denim, are you a Kendall Jenner or a Gigi Hadid?” or an article about the do’s and don’ts of Instagram; leave that to Buzzfeed. I want to read articles about what the industry is trying to do to combat fast fashion, or an article advocating for better child labor laws for companies that have outsourced. I would also love to read semi-fluff articles on the Fendirumi’s adventures with the new Fendi pop-up store in London at Harrods or the one night only Lady Dior Bar that was created to celebrate the 2017 cruise collection. Anna Wintour needs to stop trying to make the Kardashians high fashion and focus on actual fashion which is what the industry used to revolve around, or she could just retire.