5 Reasons People Pay More For Brand Names | The Odyssey Online
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5 Reasons You Still Pay Out For Brand Names Even If You're A Broke College Kid

There's a lot that goes into the decision to pay the high price.

Jenna Witt
Sep 11, 2018
University of Tennessee
73
5 Reasons You Still Pay Out For Brand Names Even If You're A Broke College Kid
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Clothes. Makeup. Cars. There's a countless array of products available to us as consumers. These products vary in level of prices from dirt cheap all the way to the premium prices. If there are products available to us for cheap that are functional, why do we pay the high prices? Here are a few reasons I believe explain that reasoning.

1. Word of Mouth Hype

Every single college student seems to have a MacBook Air, and we all know that those don't come cheap. So why do so many students continue to buy them? Because we continue to tell our friends and people on the internet via a tweet or status update how AMAZING our laptop is. That in turns builds up hype that keeps so many customers buying these high-priced laptops.

2. Self-Esteem

We as humans have an innate desire to be accepted by a certain group of people. In order to be accepted, we choose to buy the higher brands that everyone seems to be wearing. New high price clothes can equal social acceptance and that builds up our self-esteem.

3. Building A Collection

For some people, they like to collect high price clothes, bags, or shoes because they are viewed as collector's items and investments. I like to buy Kate Spade purses personally because I think they are such a classic design and very well-made.

4. Personal Image

Back in high school, a girl would shell out money on certain items of clothing. It became her aesthetic though. Everyone in school would recognize her based on her outfits and they didn't even have to see her face. What we wear adds to our personal brand and what people choose to view us as.

5. Being A Fan of A Brand

Lululemon. Some girls are absolutely obsessed with that brand. Do lots of other companies also carry quality workout leggings? Yes. Do they buy them? Not really. Because they are so loyal to that brand, they choose to pay the higher price. They believe that other leggings don't compare.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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