Youtube has been around for years, providing users with the ability to upload various types of content for different age groups. From stupid, and possibly inappropriate videos, cheesy comedy, and how-to-demos, there has always been a little bit of everything. But with new regulations and money restrictions, youtuber's are not all happy about this change.

Youtube's mistakes started with blocking LGBTQ+ videos 'by accident,' angering a significant amount of viewers who found support with those that they watch, sometimes because their environment did not allow them to be themselves, feel accepted, or respected.

Of course, that got shut down, and things returned to normal. Then they started on a 'family friendly' kick. Now, I know some youtubers are not 'kid friendly,' but their content is obviously not either. In fact, the titles of their videos are the first indication. These are people like Jake Paul, Logan Paul, and so on.

Also, I know I'll get backlash because their fans are insane, so let me say this: I don't care. There are better and more responsible youtubers out there. Hell, Jake set his pool on fire and could have harmed his neighbors with half his stunts, as well as broken himself. Tasers should not be used as a toy. So don't be mad that I don't spend time watching their content anymore.

The problem here is: a lot of these channels were never meant to be family friendly in the first place. The individuals who fit this category swear, drink, do crazy crap, and that is their brand. This has even restricted individuals in the supernatural community. Youtube is sucking their entertainment dry by trying to create fewer problems for themselves. Instead, those that make videos are being negatively affected.

And, no, it's not because they are unwilling to change. Their brand is at stake.

For those who do not understand a brand, it is a name, term, sign, symbol, or design, or combination of these, that identifies the product of firm.

So a youtuber's name is their brand, as well as their content, or symbols and designs. These are business people. They make money by staying true to this brand while taking responsibility for what they do wrong because they have to. The person's life is there for all to see.

In such an opinioned world, we have to remember that 'family friendly' won't always have the same definition and no net neutrality won't help. The internet is a place to express oneself to a certain degree. Yes, youtuber's are still subject to the law, as are any users of the world wide web. But you cannot make an entire site of personal content friendly to all ages.

Youtube will lose more than it's traffic if this continues. They may be putting up with it now, but not everyone will sit by while Youtube diminishes its brand.