The Problem With Nordstrom's K-Fashion Advertising | The Odyssey Online
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The Problem With Nordstrom's K-Fashion Advertising

Diversity does not end with the inclusion of Korean designers.

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The Problem With Nordstrom's K-Fashion Advertising
Wikimedia Commons

Korean fashion is ahead of the game. It's experimental and has many sub-styles to please just about anyone. You can find any style -- from modern to edgy to feminine and so forth. As someone who loves Korean fashion and is always looking for ways to incorporate it into my usual style, I am always excited to hear when U.S. companies start to recognize the beauty and innovation of Korean clothing. So when Nordstrom introduced that they would be having K-Fashion pop-ins in select stores and would be selling clothing from Korean brands online, I was thrilled and immediately went online to check out what they were selling. However, when I got onto Nordstrom's website, I was surprised to see that nothing was modeled by Korean models.

Here are a few examples:

If I were to describe Korean style, I would say it's fearless. It plays off of popular fabrics and designs but pushes the boundaries with its different textures, lengths, and accessories. Koreans are proud of their creative and influential style, and they have a right to be, so I find it disappointing that Nordstrom would consider selling Korean fashion without using Korean models.

There is not a shortage of Korean models in the United States. Companies pick and choose which models they want as the face of their company and have the ability to hire Korean models. Koreans and Asians are underrepresented when it comes to advertising, TV shows, movies, and much more. This is yet another example of underrepresentation.

I am pleased to see the backlash Nordstrom has been receiving because this means that others care about the underrepresentation of Asians how it is disrespectful to exclude them in their own creations. Comments from upset customers include people saying how disappointed they were that Koreans were not able to be included in the representation of their own line. Others questioned why Korean fashion was deemed worthy of Nordstrom but Korean models were not. In response to these comments, Nordstrom seems unconcerned as they nonchalantly reply with, "We’re sorry that the models used didn’t meet your expectations ."

Diversity does not end with the inclusion of Korean designers. It is important to include Korean models because their fashion is one of the many things Koreans are proud of, and they deserve to be seen. The novel, ingeniousness of Korean designs deserves to be represented accurately and respectfully. I sincerely hope Nordstrom is able to take the criticism they are receiving to heart and change the way they advertise international brands in the future.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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