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Stop Making Big Marketing Campaigns Towards The LGBTQ+ Community During Pride Month

Pride month is more than just a marketing campaign towards the LGBTQ+ community.

Anna Douglass

May 30, 2019

University of West Georgia

253

Stop Making Big Marketing Campaigns Towards The LGBTQ+ Community During Pride Month

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Pride Month officially starts on June 1st, and it's an incredibly special month for the LGBTQ+ community. It honors the 1969 Stonewall uprising as well as the numerous LGBTQ+ individuals who have made their mark on history. It takes tremendous courage to come out to friends and family, and when someone does decide to come out, they can live their lives as openly as they can. Pride month is a way for the LGBTQ+ community to celebrate who they are and live their true selves.

Many companies, however, have taken Pride month as an opportunity to make money off of the LGBTQ+ community. A lot of big brands like Calvin Klein and Nike have products that are aimed toward the LGBTQ+ community, but do not disclose if they are even donating any proceeds to help bring awareness to any LGBTQ+ organizations while companies like Fossil and Levi actually donate all of their profits to LGBTQ+ organizations like GLSEN or The Harvey Milk Foundation. It's great to see companies support the LGBTQ+ community during pride month, but why not support the LGBTQ+ community all year round instead of just during pride.

Now, don't get me wrong I love the idea of having more LGBTQ+ themed clothing items in my closet. I mean converse released some amazing shoes and Calvin Klein did just release a gorgeous jean jacket, but being apart of the LGBTQ+ community is not something that big brands should be making money off of. Being apart of the LGBTQ+ community isn't a trend, in fact, it's terrifying at times. According to the Washington Post, 40% of the homeless youth population is LGBTQ+, and so many LGBTQ+ teens don't even feel safe enough to come out of the closet because they fear that they will lose everything they know. That's why organizations like the Happy Hippie Foundation, an organization helping homeless LGBTQ+ youth, are extremely important. They help bring awareness to the actual issues facing the LGBTQ+ community.

You can go ahead and purchase that amazing rainbow colored jacket or those gorgeous pride-themed shoes, but think about this before you do so: Is my purchase going to actually help affect change in the LGBTQ+ community or am I just helping big brands realize that they can make money off of the LGBTQ+ community this month? If you want to know about which brands are actively donating money to the LGBTQ+ community during pride month check out ET Online's report on it.

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Bonus points if it is more than two.

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Stop Making Big Marketing Campaigns Towards The LGBTQ+ Community During Pride Month

Pride month is more than just a marketing campaign towards the LGBTQ+ community.

Subscribe to our Newsletter

No one best represents the struggle like our favorite 90s squad.

1. When course schedules are released and you have a conflict between two required classes.

2. When there is only one section of a popular course.

3. Receiving the 18,000 emails reminding you to register ASAP.

4. When you need to see an advisor, but they are too busy/unresponsive.

5. Trying not to dress like a bum for your appointments with your advisors/department heads.

6. When you have a perfectly planned out schedule, and one class ruins it.

7. Carefully moving things around to accommodate a different class/section.

8. Waking up at 6:00 a.m. for your enrollment time.

9. Concocting a new schedule at your enrollment time after your original plan gets changed.

10. Getting into a class and filling the last available seat.

11. When all of your classes finally go through.

12. Realizing that you forgot a class that was a pre-requisite for everything else.

When your capability of "adulting" is put to the test

Nobody deserves to be living in poverty.

"Nobody living in one of the most influential nations in the world should be worried about making ends meet."

What is the current minimum wage at the federal level?

What are the benefits of raising the minimum wage?

What are the states that have set a $15/hour minimum wage?

Told through Parks & Recreation GIFs

Because who understands your bitterness better than April?

1. When you have to provide an "interesting fact" for your first day ice-breaker.

2. When your professor is babbling on and on in his lecture.

3. When you edit your friend's paper and they get an A.

4. When it's 2 AM and you remember you have a test tomorrow.

5. When you finish taking the test and you're pretty sure you failed...

6. ...but then you get the test back and somehow passed.

7. When you've been up for 12 hours straight writing a paper.

8. And then you manage to stay awake in class the next day.

9. When you have to butter up your professor for an extra credit opportunity.

10. When you're assigned a group project.

11. And your group-mates are trying to chat about life instead of the assignment.

12. When it's your last class of the day and you're about to go home.

13. But then you remember rent is due tonight and the anger comes back.

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