Young women often have events to attend which they need a dress. The process can become stressful when you have many affairs, and can only find so many places to look for a new dress. Actually going to a store can be time-consuming so looking online becomes more convenient, even though you cannot actually try on the dress.
It's hard to find a balance between a good quality dress and an affordable dress. As a member of a sorority at Syracuse University I have found myself looking for dresses all the time, but feeling limited in where I can look. Here is a good list of stores with high-quality dresses, but fair prices to look online to help start you off.