As a night owl, I'm always the first to know about new Snapchat filters when they come out in the middle of the night, and nobody is more eager to try them all than I am. Recently, things have gotten a little weird in Snapchat, but I've held my tongue as cats were thrown into windows and my face stretched in progressively less cute directions because along with the bad and the ugly comes the yellow butterfly crown and the ever-present puppy dog face in which we may all take comfort.
Then last night I was snapping away when the new filter for Pete’s Dragon showed up. Full disclosure, I still don't even know if it's a movie, and I refuse to look it up. I'm all for filters where I get to breathe fire, but when a fuzzy green head inserted itself into my selfie, made uncomfortable eye contact, and vanished after about a second, my honest to goodness first thought was “...did I just hallucinate that?”
There is something about creepy stoned-looking reptiles appearing in the moment after fire shoots out of your face that really makes you double check to make sure you took your medication. To compound things, a subsequent Snapchat glitch immediately made the filter disappear. But don't take it from me, I know I'm not the only one feeling pretty weirded out by this filter.
We are all uncomfortable.
I'm not calling for a boycott or anything, but after leaving a bunch of folks feeling a little violated by what was intended to be a promotional filter, I feel like the odds are slightly against Disney on the success of this one.