For a company just trying to get off the ground, or one that's simply trying to reach more customers, marketing can seem like an uphill battle. There are so many variables to keep in mind. What is your product? Who is your demographic? How does your product help them? How do they best receive information?

Social media seems to have taken over the marketing landscape, and for good reason. It's a great resource to connect with your customers in a way that feels personal and more interactive. You can create a full experience that's stylized exactly how you want, and you have incredible control over how your company is represented. However, there are other avenues in which to reach them. Ones that are less intrusive than traditional campaigns and are much more convenient for you and them are ringless voicemail drops.

What are ringless voicemail drops?

A ringless voicemail drop is a message that is delivered directly to a person's voicemail. You subscribe to a service with whom you negotiate a price for each drop. You write and then record a message — generally explaining in plain language who you are, what you do, the service you're offering, and how best to reach you — and then you provide a call list. Each of these numbers will be contacted, much more directly than a regular phone call: They'll receive your message immediately into their voicemail.

Advantages of a ringless voicemail drop

The benefits of ringless voicemail drops are numerous. With this service, you don't have to waste valuable time waiting for the phone to ring, and with that, you're able to reach more of your potential customers. This isn't only great for you— there's an advantage for your customer, as well. They can listen to your message at their leisure after not getting an intrusive phone call to begin with. How many times have you been trying to show a video or listen to a podcast only to have it interrupted by someone calling? By not making an actual phone call, you're ingratiating your company to your potential client.

Another thing to consider is that you're giving your customer the chance to better inform themselves before they call you back, thus putting you both on better footing for your interaction. A client who knows what they want and how to talk to you about it is one that will ultimately be better served. Think of it this way: The people who call you back are obviously open to what you're offering, and if they're prepared with what they need ahead of your conversation, you'll save even more time and be able to close more deals efficiently and without any gray areas.

Something that always needs to be kept in mind is the no call registry. This is a list of people that are not to be contacted with offers by phone, and it must be taken seriously. Instead of leaving things up to chance with humans that can make mistakes (even though your team is obviously amazing), a ringless voicemail drop can be programmed to automatically skip those on your list that overlap with the registry.

The right ad campaign can change your whole company, and by extension, your life. With direct, easier to use, and more convenient messages sent to your customers without the time constraints traditionally experienced by business owners, you can reach and help a much larger pool of people. This not only helps you, but also your customer, creating a new but strong relationship right from the first interaction.