When you were born, you're alone. And when you'll die, you'll die alone. What you do in between is all that matters. Whether you are studying or doing a corporate job there will always be competition out there. And to beat that competition you must showcase your brand like no other brand.
Everything is just cliché these days. So, you must be creative. You must give something that can rank you high in the search engine and at the same time grab the attention of the consumer to stay a bit longer on your website.
How about an engaging website?
What if you can make your website unique and memorable?
I have worked with a New York web design agency and there I've learned pretty amazing ways in which you can outclass your competitors and transform the visitors into customers.
- 1) Start with a highly-creative About Us page
When visitors come to your website for the first time they want to know what is different about your brand. Why to choose your brand when there are thousands of others like you? The best way is to work hard on your About Us page. Use a story to tell people how you started the company and how your product will solve their problem? You can even rundown videos that tell your story. Add a little bit of humor and see how people responds.
- 2) Offer Something Unique
Content is and will always be the king. Craft a content that can resonate with the target market. If your content is not resonating with the brand at least it should offer something valuable. Offer unique perspectives and trigger the emotions of your customers. Offer them some add-on for free or an e-book that can help them to grow their business.
- 3) Offer Educational Videos
Anything educational will be liked but it is not necessary that people share it too. Adding a bit of humor can help brands create videos that can be shared and liked simultaneously. The video should teach something about your brand. It can be something that offer tutorial on how to use your product or service?
- 4) Offer Industry Insights
If you give something to people they'll value, you in return. If you give people e-books or latest trends they'll come back for more. Every week give your users some industry insights and they'll love to visit again and stay on the website for more updates.
- 5) Use Fresh Content
An ideal way to engage your customers is to keep your content up-to-date. If the content is not updated, people will think that your website is not worth visiting again. If you keep updating your content, it will show your commitment and people will think of visiting again for new information.
- 6) Avoid Stock Photos
If you have a stock photo service account, best is to close that and hire a photographer to get pictures for you. Stock photos are nothing less than showing your laziness to the world. It depicts that you don't care enough about the pictures of the products. And before customers buy from you, they will notice the pictures.
- 7) A free, personalize report
If you are working in a competitive industry, people are always looking forward for a report. If you're in an e-commerce industry, you can work on detailed report about keywords and what is selling the most in your niche. You can compile a report on it and offer it for free. This offering will help you establish a reputation in the industry.
- 8) Show Examples & Metrics
If you have something good show that to your visitor. Offering case studies is a sure way to let customers know that you did something good. And customers will be fueled by it. Social proof is something which can force customers to buy from you. Help the customers know that you have done something worthy and you'll do the same for them.
- 9) Simplify the Navigation & Menus
What is the point of navigation if the customers cannot find anything on your website?
Are the menus simple enough that customers can browse and search for things?
Small changes can lead to big results. These changes will help your customers find things faster on your website and don't move on to the next website.
- 10) Make it personal to them
It's not about you, it's about them. If the customer cannot find anything about that attracts them, it won't serve anything good to them. Your customer wants something which can touch their heart. Which can solve their problem, or something which can add some value to them. Make everything personal to them.
Conclusion
If you want to outsmart your competitors do things that are unique and things that can grab attention of the customers. If customers are not paying attention, it will be difficult for you to sell anything. Use the above tips to make customers happy.
