Most of us has heard the phrase "love doesn't see color." People use this phrase for topics such as couples of different backgrounds or skin tones, although it generally addresses the treatment of a human regardless of the color of their skin. It's a phrase that originally came about in the discussion of equality, although I don't feel that this is the phrase we should be using when we talk about everyone being equal.
We as humans have a massive amount of culture. This comes from a hundred different sources: our parents, our extended family, where we came from as a people, the environment we spend our formative years in, etc. While I have my complaints, there is no debate that we are a rich species when it comes to our passions and culture.
So why would we take that away from people?
Allow me to elaborate. Most of us agree that the things around us and even the past that occurred before we were a glimmer in the womb can impact the things we learn and who we become. When people say "I don't see color," while they may not mean anything by it, for me it washes away a lot of that. We should be proud of our culture and where we came from, not try to blur it out in an "attempt" to see past it.
Seeing color isn't the problem. The problem is judging someone based on things that are likely completely unrelated to that particular individual. All stereotypes come from a grain of truth, but it's up to us as people to accept the cultures without forcing what we assume onto others. Those that are black should be proud of it! The same goes for those who are white, or Asian, or Hispanic, or anything else!
So see color. Just don't let color obscure your judgment of the individual in front of you.