Nintendo's Switch Reveal Event: a Follow-up on the Company's Future | The Odyssey Online
Start writing a post
Lifestyle

Nintendo's Switch Reveal Event: a Follow-up on the Company's Future

After Nintendo's big presentation, is the Switch being set up for success or failure?

19
Nintendo's Switch Reveal Event: a Follow-up on the Company's Future
wikimedia.org

First of all, for anyone interested, here is a link to the presentation that this article is about. If you're interested in watching any of it yourself, click here.

Now...

On Thursday, January 12th, 2017, Nintendo streamed a live presentation on their YouTube channel to promote their new console, the Nintendo Switch. Before this presentation, we as consumers knew that the point of the console was to be able to switch (hence the name) from playing games on the TV to playing them on a portable tablet in an instant. Now, after the presentation, we have what feels like a deluge of new information regarding the system.

And it's both promising and concerning.

First, let me voice some concerns, both that I've gathered and that I've heard from other critics across the internet. To reiterate, it would seem that the primary appeal of the Switch is its portability. The console allows players to take large-scale adventure games with them on the go--games like The Elder Scrolls, The Legend of Zelda, etc.--like they've never been able to before. And this feature was completely lacking in emphasis during the presentation. I've heard many people since the presentation complaining about the games announced for the system. One example is that the game Skyrim is being brought to the Switch. Skyrim has been available on Playstation 3, Xbox 360, and PC for years now, and I have heard many complain about this. The difference, however, is that now any fan of the game can play Skyrim anywhere, something not possible with PC and certainly not with Xbox or Playstation. But this simple fact went essentially unmentioned during Nintendo's presentation, and I hold this to be a very significant marketing mistake. Their time was spent more so on features such as the controllers' motion sensors, something that consumers quite frankly care very little about.

The other most pressing issue with the future after this presentation is a the most glaring problem that could've possibly gone wrong--the games announced. Currently, there are five games scheduled to release on the day the Switch launches. These are The Legend of Zelda: Breath of the Wild, 1-2-Switch, Just Dance 2017, Skylanders Imaginators, and Super Bomberman R. In other words, none of these games, outside of The Legend of Zelda, have anything close to mass appeal (I omit 1-2-Switch from the category of mass appeal because it is not packaged with the console, something that has caused games like Wii Sports to succeed in the past). To make matters worse, most of the other most anticipated titles announced on the 12th--Super Mario Odyssey, Splatoon 2, NBA 2K18, etc.--are not scheduled to release for several months. This could very likey create a huge problem for Nintendo to move a significant amount of product in the console's first year.

However, the news is not all bad!

While the presentation didn't show audiences a large quantity of games, the quality seems to be on the up-and-up. It would seem that several different demographics are targeted just in the few games already announced. Casual consumers have pick-up-and-play party games like 1-2-Switch and Just Dance; younger audiences are getting new installments in series like Mario Kart, Bomberman, and Splatoon; those considered to be more hardcore gamers might see the investment worthwhile for games like Skyrim and Xenoblade 2; perhaps most importantly, Nintendo seems to be hitting a target audience of young adults hard with nostalgia with promising entries in the Legend of Zelda and Super Mario series--both boasting games that appear to bring back much of what fans have loved in the past as well as new features long desired. In my last article, I touched on how critical I think this childhood nostalgia-driven young adult audience is to the Switch's success, and they seem to realize the same thing.

Besides the games, there are many smaller upsides to the presentation. The portable console can charge using a generic micro USB cable, not a proprietary one; games will no longer be region locked, meaning Switch consoles can play games made in any country across the world; the company seems to be shifting a lot of development to younger employees who, at least so far, are acting like they are more in-touch with the desires of the consumer base.

In the end, the presentation had its ups and downs to be sure, but I think fans of Nintendo's products can hold onto some hope that the Switch will both succeed in terms of sales as well as send Nintendo on a path to future success. Of course, there is worry to be had that the console, due to many shortcomings, might flop commercially like its predecessor the Wii U did, but for now, all we can do is wait for the console to be released on March 3rd.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
ross geller
YouTube

As college students, we are all familiar with the horror show that is course registration week. Whether you are an incoming freshman or selecting classes for your last semester, I am certain that you can relate to how traumatic this can be.

1. When course schedules are released and you have a conflict between two required classes.

Bonus points if it is more than two.

Keep Reading...Show less
Student Life

12 Things I Learned my Freshmen Year of College

When your capability of "adulting" is put to the test

3198
friends

Whether you're commuting or dorming, your first year of college is a huge adjustment. The transition from living with parents to being on my own was an experience I couldn't have even imagined- both a good and a bad thing. Here's a personal archive of a few of the things I learned after going away for the first time.

Keep Reading...Show less
Featured

Economic Benefits of Higher Wages

Nobody deserves to be living in poverty.

302206
Illistrated image of people crowded with banners to support a cause
StableDiffusion

Raising the minimum wage to a livable wage would not only benefit workers and their families, it would also have positive impacts on the economy and society. Studies have shown that by increasing the minimum wage, poverty and inequality can be reduced by enabling workers to meet their basic needs and reducing income disparities.

I come from a low-income family. A family, like many others in the United States, which has lived paycheck to paycheck. My family and other families in my community have been trying to make ends meet by living on the minimum wage. We are proof that it doesn't work.

Keep Reading...Show less
blank paper
Allena Tapia

As an English Major in college, I have a lot of writing and especially creative writing pieces that I work on throughout the semester and sometimes, I'll find it hard to get the motivation to type a few pages and the thought process that goes behind it. These are eleven thoughts that I have as a writer while writing my stories.

Keep Reading...Show less
April Ludgate

Every college student knows and understands the struggle of forcing themselves to continue to care about school. Between the piles of homework, the hours of studying and the painfully long lectures, the desire to dropout is something that is constantly weighing on each and every one of us, but the glimmer of hope at the end of the tunnel helps to keep us motivated. While we are somehow managing to stay enrolled and (semi) alert, that does not mean that our inner-demons aren't telling us otherwise, and who is better to explain inner-demons than the beloved April Ludgate herself? Because of her dark-spirit and lack of filter, April has successfully been able to describe the emotional roller-coaster that is college on at least 13 different occasions and here they are.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments