Nike X FKA Twigs: Spring Campaign | The Odyssey Online
Start writing a post
Health and Wellness

Nike X FKA Twigs: Spring Campaign

Nike collaborates with FKA Twigs in a breathtaking campaign to promote their new Spring Zonal Strength Tights.

Isabelle Eugene
Jan 16, 2017
University of South Florida
27
Nike X FKA Twigs: Spring Campaign
Nike

As their newest ambassador, the multi-talented FKA twigs has creatively directed the Nike Women’s Spring Zonal Strength Tights campaign.

The two minute ad brings forth the hauntingly hypnotizing style of FKA twigs in a modern form of artistic expression, contrasting Nike's former campaigns with celebrities.

According to Nike News, “FKA twigs has conceptualized, directed, performed and soundtracked a collection of work that sheds light on the power of modern movement and defines sport as an important channel of expression.”

Also within the ad, FKA premiered her newest track "Trust in Me." Apparently created before she was approached for the project, she realized it was perfect for the "do you believe in more?" campaign.

According to music magazine SPIN, her cast of 12 included athletes like karate champion Jay Kirton, dancer Saskia Horton, Olympic fencer Miles Chamley-Watson and Olympic track-and-field star English Garner for a shoot and accompanying video shot by David Uzochukwu in Mexico City.

Be apart of the "do you believe in more?" movement and check out the FKA twigs x NIKE collection!

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

15 Mind-Bending Riddles

Hopefully they will make you laugh.

Ursinus College
193387
Ilistrated image of the planet and images of questions
StableDiffusion

I've been super busy lately with school work, studying, etc. Besides the fact that I do nothing but AP chemistry and AP economics, I constantly think of stupid questions that are almost impossible to answer. So, maybe you could answer them for me, and if not then we can both wonder what the answers to these 15 questions could be.

Keep Reading...Show less
philosophical
Entertainment

Most Epic Aurora Borealis Photos: October 2024

As if May wasn't enough, a truly spectacular Northern Lights show lit up the sky on Oct. 10, 2024

16757
stunning aurora borealis display over a forest of trees and lake
StableDiffusion

From sea to shining sea, the United States was uniquely positioned for an incredible Aurora Borealis display on Thursday, Oct. 10, 2024, going into Friday, Oct. 11.

It was the second time this year after an historic geomagnetic storm in May 2024. Those Northern Lights were visible in Europe and North America, just like this latest rendition.

Keep Reading...Show less
Health and Wellness

Keep Going: 16 Reasons To Live

The world needs you.

Influencers of Montana
2088698
silhouette of a woman on the beach at sunrise
StableDiffusion

Content warning: This article contains descriptions of suicide/suicidal thoughts.

When you are feeling down, please know that there are many reasons to keep living.

Keep Reading...Show less
mental health
Relationships

Power of Love Letters

I don't think I say it enough...

New Brunswick, NJ
459282
Illistrated image of a letter with 2 red hearts
StableDiffusion

To My Loving Boyfriend,

  • Thank you for all that you do for me
  • Thank you for working through disagreements with me
  • Thank you for always supporting me
  • I appreciate you more than words can express
  • You have helped me grow and become a better person
  • I can't wait to see where life takes us next
  • I promise to cherish every moment with you
  • Thank you for being my best friend and confidante
  • I love you and everything you do

To start off, here's something I don't say nearly enough: thank you. Thank you, thank you, thank you from the bottom of my heart. You do so much for me that I can't even put into words how much I appreciate everything you do - and have done - for me over the course of our relationship so far. While every couple has their fair share of tiffs and disagreements, thank you for getting through all of them with me and making us a better couple at the other end. With any argument, we don't just throw in the towel and say we're done, but we work towards a solution that puts us in a greater place each day. Thank you for always working with me and never giving up on us.

Keep Reading...Show less
love story
Lifestyle

11 Signs You Grew Up In Hauppauge, NY

Because no one ever really leaves.

Rider University
27427
Map of Hauppauge, New York
Google

Ah, yes, good old Hauppauge. We are that town in the dead center of Long Island that barely anyone knows how to pronounce unless they're from the town itself or live in a nearby area. Hauppauge is home to people of all kinds. We always have new families joining the community but honestly, the majority of the town is filled with people who never leave (high school alumni) and elders who have raised their kids here. Around the town, there are some just some landmarks and places that only the people of Hauppauge will ever understand the importance or even the annoyance of.

Keep Reading...Show less
hauppague

Trending Topics

Subscribe to Our Newsletter

Facebook Comments