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Nike X FKA Twigs: Spring Campaign

Nike collaborates with FKA Twigs in a breathtaking campaign to promote their new Spring Zonal Strength Tights.

Isabelle Eugene

Jan 16, 2017

University of South Florida

27

Nike X FKA Twigs: Spring Campaign

Nike

As their newest ambassador, the multi-talented FKA twigs has creatively directed the Nike Women’s Spring Zonal Strength Tights campaign.

The two minute ad brings forth the hauntingly hypnotizing style of FKA twigs in a modern form of artistic expression, contrasting Nike's former campaigns with celebrities.

According to Nike News, “FKA twigs has conceptualized, directed, performed and soundtracked a collection of work that sheds light on the power of modern movement and defines sport as an important channel of expression.”

Also within the ad, FKA premiered her newest track "Trust in Me." Apparently created before she was approached for the project, she realized it was perfect for the "do you believe in more?" campaign.

According to music magazine SPIN, her cast of 12 included athletes like karate champion Jay Kirton, dancer Saskia Horton, Olympic fencer Miles Chamley-Watson and Olympic track-and-field star English Garner for a shoot and accompanying video shot by David Uzochukwu in Mexico City.

Be apart of the "do you believe in more?" movement and check out the FKA twigs x NIKE collection!

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