Love - you say it at least once a day, either about a family member, a significant other, an object, a pet, or a variety of other things.
But it is a powerful word and emotion; it holds a lot of meaning and can cause a lot of pain. The word love shouldn't be thrown around like it is these days because it is such a special word. It can change someone's life positively or negatively. Don't just throw that word around - you need to know that you feel it before you say it.
Never say it just to say it.
Saying it to just say it could lead to so much pain and destruction. And not to mention, if you don't feel it, you can't keep saying it forever because eventually, you won't be able to keep saying it. You won't be able to keep up the facade forever.