Get Nervous, Toyota and BMW Because American Cars Are Coming Back | The Odyssey Online
Start writing a post
Lifestyle

Get Nervous, Toyota and BMW Because American Cars Are Coming Back

The big comeback from what everyone thought was dead.

26
Get Nervous, Toyota and BMW Because American Cars Are Coming Back
Netcarshow.com

If you asked a car shopper 10 years ago if they would consider buying an American car over a Japanese, or even a German car, they would have laughed and told you to forget it. Back then, American cars were cheaply made, crudely inefficient and under-engineered compared to their foreign rivals. Oh, and they were also about as reliable as a Hollywood marriage. It was an embarrassing time for the “Big Three”; Ford, GM and Chrysler, with the glittering reputation of a century as an automotive superpower nowhere to be seen. Even now, there is no question that European and Asian cars are undoubtedly the superior products. Or are they? Over the last eight years or so, American companies has been experiencing a near-miraculous resurrection; a complete revival that not only gave the foreigners something to be nervous about, but something that could dominate them fair and square. Rejoice! American cars are coming back.

To illustrate just what was wrong with American cars 10 years ago, this Forbes article pretty much says that everything that American car companies ever tried to make ended up feeling ages behind compared to their Asian and European rivals, which explains why the best-selling vehicles of that year were all pretty much foreign. The reason was simple, American cars lacked in reliability, technology, refinement and design compared to their foreign rivals. I mean, given the choice, would you rather buy this?

…or this?

(Hint: go for the Toyota for the sake of your mental health)

It finally got to the heads of the Big Three’s top brasses that in order for them to survive, they had to not only do as well as the other guys, but do better than the other guys. The companies got immediately to work; cars like the Cadillac CTS, Chevrolet Camaro and seventh-generation Malibu, Ford Focus and Fusion that were unveiled in the late 2000’s seemed to show the American auto industry getting ever closer to the Asian and European car manufacturers. But that still wasn’t enough to cut the mustard, especially during the Great Recession. In order to be reconsidered as a serious player and to stay in business, the Big Three had to do even better. American car companies boosted investments in facilities and R&D to about $50 billion, they started concentrating on small, economic cars that were more in line with the times; they started extensive marketing programs to get their names out and had products that could back them up, they started participating in motorsports all across the world to showcase themselves and slowly but surely, consumers and the industry alike started to look at American cars in a whole new different light.

The hard work paid off charmingly. Sales of American cars shot up here in the American car market, and markets abroad started showing more interest in American cars. The companies themselves started series of extensive programs to expand their territories to foreign markets that were previously uncharted by the American automotive industry. Cars that are manufactured with an American badge on them are now attempting to compete with the most formidable names like Mercedes-Benz, Toyota, Audi, Volkswagen and many others with much success. Need proof? This year’s bestselling sports car in Germany was the Ford Mustang, and that’s really saying something because that means that in the home turf of the BMW M, Mercedes AMG, Audi RS and Porsche—once the hallmark of sports cars—an American muscle car has risen above them all. The Ford Focus has been dominating the European compact car market for years.

But are American cars really back on the leagues of the Asians and the Europeans? Not yet. American cars are still suffering from dodgy reliability, so much so that someone made a song about it. and the damaged reputation from the dark days are still holding back customers from going to the Chevy dealership or the Ford dealership, but it’s constantly improving; model after model, the Big Three are constantly outdoing itself and keep improving. There are definitely still ways to go when it comes to innovation and quality in American cars. But if you compare any American car from 10 years ago to cars now, it’s amazing just how much progress there has been. As someone who’s been a fan of American cars for a long, long time, I will be rooting for the American auto industry. And if any one of you reading this are currently thinking about purchasing a new car, I strongly urge you to get to your American car dealerships and see for yourself just how much better it is than some of you would’ve thought it was.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Entertainment

A Year At JMU As Told By 'Bob's Burgers'

The world's greatest university meets the world's greatest show.

587
Bob's Burgers
collegian.com

A year at JMU promises many great adventures. The journey of becoming a duke and learning what being a duke is all about is really exciting and a lot of fun. Of course, we all know that James Madison University is the greatest university in Virginia (perhaps even the entire country). There are many events and moments at JMU that are cherished and remembered by all dukes.

Keep Reading...Show less
birthday party

My birthday has never been my favorite holiday. I've found that I'm more excited to celebrate my friends' and family members' birthdays more than my own. I don't like being the center of attention, so I usually celebrate over dinner with a small group of family and friends. This way, I can enjoy myself naturally without feeling like I have to entertain everyone and make sure they are satisfied. In the past when I've had large parties, I was so nervous that people weren't perfectly content that I didn't enjoy myself at my own celebration.

Keep Reading...Show less
thinking
College Informations

Most of us have already started the spring semester, and for those of you who haven't started yet, you suck.

It seems like coming back from winter break wouldn't really be a break all things considered, since we all come back to school and pick up right where we left off. We know exactly what to expect, yet we're unprepared every single time.

Keep Reading...Show less
Adulting

Dear Future Me, Life Is Tough But Please Remember These 14 Things

You can forget to breathe OR to buy fruit OR to even pet a dog but you cannot forget these things!!

235
Dear Future Me, Life Is Tough But Please Remember These 14 Things
Distractify

Dear Future Me,

I know you still overthink everything and you care too much, but I hope you're loving life regardless of what you're going through. Trust me the ups and downs in life are helping you and shaping you remember that. I know that you think you are wiser and "cooler" than me now but I hope you remember these 14 things that have taught you so much already.

Keep Reading...Show less
I'm serious

There are tons of unisex names that are popular: Taylor, Alex, Bailey, etc. There are also numerous names that are used for both sexes, but they’re not seen as “unisex” yet. People are slowly becoming accustomed to the dual use of these names, but for the most part, in their minds they associate certain names with certain sexes. And that leaves those of us with these names in many awkward situations.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments