Here are my top 3 favorite beauty YouTubers:
Jeffree Star
https://twitter.com/jeffreestarOne of the most iconic beauty gurus of all time, Jeffree Star is my #1 go to for any product. Always in the spotlight, Jeffree has more than 13 million subscribers. His channel features reviews, favorites, and reveals of his own line. He is unapologetically honest in his reviews and is not afraid to give a truthful review, no matter how bad the product is. He uses his own "Jeffree Star Approval" based on whether products pass his test. I swear by Jeffree's opinion and won't buy a product unless it is approved by him. He is also very knowledgeable in ingredients in different products and won't use something with ingredients that are subpar.
You can check out his channel here:
Tati Westbrook
www.instagram.comAnother one of my favorites is Tati. With over 5 million subscribers, she is not as well known as some of the other makeup gurus on YouTube but her skills and knowledge of makeup makes her one of the best. Tati posts every Monday, Wednesday, and Friday, and I always look forward to her creative content every week. Tati's videos are always unbiased and she is not afraid to tell her audience how she really feels about any particular product. I also like that she gives reviews on products that are in the drugstore price range for people who don't want to spend a fortune on their makeup, as well as products that are luxury branded that are geared towards consumers who have a little bit more money to spend on their makeup. This is helpful for most consumers of makeup because they can find out what products they want to splurge on and which that they can budget.
You can check out her channel here:
Jaclyn Hill
www.youtube.comAnother one of my favorite makeup artists to watch on YouTube is Jaclyn Hill. With more than 5 million subscribers, Jaclyn has worked with celebrities such as Kim Kardashian and even has a video on her channel of her doing Kim's makeup. Jaclyn remains one of my favorite makeup gurus because of her tutorials. She makes makeup "how to" videos for beginners, but also for those who have a little bit more experience with makeup. These videos are always informative and pretty easy to follow, which makes her popular with fans. Jaclyn also does review videos like many other beauty gurus where she talks about products she has been loving, and those she hasn't. She has just recently returned from a break from making YouTube videos and I'm excited to see the content she produces in the upcoming future.
You can check out her channel here:
StableDiffusion
