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Meet CoverGirl's Newest Spokesmodel, James Charles!

Say hello the boy who's the new face of the makeup industry.

Samantha Hall

Oct 17, 2016

University of Minnesota Twin Cities

Meet CoverGirl's Newest Spokesmodel, James Charles!

http://www.popsugar.com/beauty/James-Charles-CoverGirl-42540021

Instagram and YouTube sensation, James Charles, is CoverGirl's newest brand ambassador. The 17-year-old boy from New York was recently announced as the cosmetic line's newest face for promoting a new mascara.

The announcement was made on Katy Perry's Instagram. Perry, who is a CoverGirl brand ambassador herself, captioned the photo, "Just wrapped another great @COVERGIRL shoot. Honored to announce the very first COVERBOY, James Charles! Follow him at @JCharlesBeauty!"

In a press release from CoverGirl, the brand stated that Charles would be promoting its newest mascara, "So Lashy." The mascara is designed to work on all lash types, making Charles an excellent choice for the face of the line. "All of our CoverGirls are role-models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," read the press release, "James Charles is no exception. One year ago, he boldly chose launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same."

Charles rose to fame in a little over a year, beginning with the creation of his Instagram account, followed by his starting a YouTube account. He now has over 576,000 Instagram followers and 89,000 YouTube followers. His popularity surged after he posted his fabulous senior pictures to his Twitter account. In an Instagram post released following the big announcement, Charles thanked his CoverGirl and his followers for the support: "THE SECRETS OUT...so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY," he wrote. "I am so thankful and excited and cannot wait to show you all what we have in store."

The introduction of a male brand ambassador for a massive makeup company is a huge step toward normalizing men wearing makeup and bringing this topic into the public eye. Just as Katy Perry, Ellen DeGeneres, Taylor Swift and other CoverGirl brand ambassadors have been idols for young people to look up to, so will James Charles.

Fans will have to wait until later this month to see him officially debut CoverGirl's new mascara. The launch will include TV, print and digital components.

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Sleepovers are not a thing. They're just not.

1. You only ask things once.

2. Seriously, you only ask once.

3. When you do muster up the courage to ask your parents for something, you creep around and wait until they’re in a good mood.

4. Before you get that final yes, you have to go through an interview.

5. If you ever got “the eye,” you knew you were screwed.

6. You were always the first to leave your group of friends when hanging out.

7. If you say you will be home at a certain time, you better be home at that time.

8. Seeing a missed call from your parents sends fear and horror through your veins.

9. If relatives are coming over to the house, your room better be clean.

10. You are careful about what jokes you share with your parents.

11. "You’re not an adult until you turn 18! You can do whatever you want then!"

12. If plans change while you’re out, you better text or call.

13. Don’t talk back. Ever.

14. When you’re called by your full name, you’re in deep trouble.

15. Don’t make them call your name twice.

16. Sleepovers are not a thing.

17. Despite all of these things, you know your parents love you.

For better or for worse

1. Pets

2. Mornings

3. Mistakes

4. Cooking for yourself

5. Hosting

6. Taking care of yourself

7. Holidays

8. Roommates

9. Keeping focused and getting stuff done

10. Cleaning

11. Social life

No, really. I'm not mad. Just hungry.

1. You’re tired of people asking you if you know what “RBF” stands for every time you zone out.

2. You’re constantly using the excuse, “I’m just tired” when people ask you if you’re mad.

3. Or “I’m just thinking.”

4. In fact, you’re rarely ever actually mad.

5. But when you are, people usually can’t tell.

6. You find other people with RBF’s and have to convince yourself that you don’t look like them.

7. You constantly remind yourself, “At least I’m not a psycho.”

Some of your best ideas come through boredom.

1. If the professor is late by one minute, I'm leaving.

2. Oh crap, that's due TODAY?!

3. Can I nap in here?

4. I wonder what they're serving at the cafeteria.

5. How much does my teacher even get paid?

6. How much will I get paid?

7. This is the longest 50 minutes of my life.

8. Maybe if I call mom, she'll give me money.

9. How much do street performers make anyway?

10. Why am I here? I could be a street performer by now.

11. Oh right, I'm not talented.

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