17 year old New York-based makeup artist, James Charles was signed as CoverGirl's first male CoverGirl this past Tuesday, October 11th. The news was announced via Katy Perry's Instagram page.

James will be featured in campaigns for a new mascara being launched by the brand called “So Lashy”. The mascara is said to work on different lash types, therefore James is the perfect person for the campaign.

James Charles can be recognized not only from his talent and skills, but also from his senior pictures that went viral as a result of him wanting them to be on point and poppin’.

In an interview with Cosmopolitan, James talked about how he got into makeup. Because creativity is his nature, he started styling hair, doing other people’s makeup, and practicing on himself as well! He also talked about how he doesn’t pay much mind to online hate anymore, especially because he has more pressing matters at hand.

James believes that one day, makeup will be completely genderless. With CoverGirl signing him as a brand ambassador, we are one step closer to that future.

James is the first male ambassador of CoverGirl since the company began in 1961.

Check out his Instagram page!