When you think of comics, superheroes and supervillains, you think of either Marvel or DC. Each brand has their own universe with comics, characters, movies and TV shows. While each has their pros and their cons, they collectively tell stories of super-beings and how they save the day.
Marvel and DC follow similar paths of storytelling, they both have unique voices and plot outlines to each of their characters and the way multiple stories can intertwine within each other. While DC has a one year advantage on Marvel – DC's first published comic in 1938 and Marvel 1939 – Marvel has outdone and gone above and beyond for the superhero world.
Each brand similarly copies each other but it is in its full creative conquest that Marvel outshines DC, leaving them in the dust.
Marvel creates thorough stories.
The point of all stories is to tell a clear and concise plot, having characters and worlds clearly portrayed to its audience. There is a never-ending to the stories that Marvel creates, having some sort of Easter eggs or cameos or an immersion of characters, leading one ending into a new beginning for something new.
Marvel has the funding to make spectacular movies.
At least half of all fans of something, books turned to movies, comics to movies and even someone's life to movies, are just a fan of the movies. Marvel has the advantage to this as it has the funding and the marketing team to make their movie the best, while DC has the funds and the marketing team, it just lacks in connecting the dots. Marvel has created an entire universe that traps its fans in it.
DC has Batman, Marvel has Ironman.
We love a bad guy turned to superhero, but at what cost? Batman is a total superhero but in the fine print is a rich man in a black suit. Ironman, also a rich man in a suit, but that suit is what makes him his superhero. Ironman is through and through a superhero at all times, he can't just take off his suit like Batman can. Both the one of the originals and "leader" of their brought together team. Marvel and DC create teams to beat the villains,
DC gave a women's character an entire movie.
Probably the only thing lacking on the MCU is that most of Marvel's characters that have been granted their own movie have been men. DC wrote and executed Wonder Woman to the best of its capability. Marvel is trying to make strides towards being an inclusive and diverse company, casting for their ability and not their race and ethnicity.
Marvel has Stan Lee.
The writer and creator of how we see most of Marvels characters are because of Stan Lee. He moved Marvel in strides and purposely pushing it to go bigger and better. Lee has dedicated his entire life to creating something for his audience, making them a family, a fandom. He has starred in multiple MCU movies as a different character in each one. It is something the audience looks for, "Who or what is Stan Lee going to be this time?" The passing of Stan Lee hit the entire comic world, his creative ways and work effected how superheroes, villains and everyday comics are seen. There will be no other Stan Lee, no one could compete.
While DC and Marvel are similar in ways that make fans chose one over the other, they both create a community and family that people can come to and be apart of when they have no one else.