Calling all the single ladies. A couple of years ago Tinder was "all the rage." Everyone continued about their day, silently thinking their husband or wife was one swipe away. Over time, however, the Tinder craze has faded a bit.
The horror stories have made their way around the web and the messages have gone from slightly charming to just plain weird (There are only so many times matching up with a panda can seem funny).
So why are we still talking about it? It is the ideal focus group. Take 25, 50 or 100 guys (hey, no judgment in the world of Tinder) and voila-- here you have a group of men (and yeah, maybe a panda or two) that you can literally ask any question in the world. The answers truly are astounding.
This week I decided to test a hotly debated topic: do men find women attractive with more or less makeup? The discussion goes back and forth. A popular frustration amongst women, including myself, is that when we choose to go for a more toned down look (often because we are encouraged by men), we get comments like this:
1. Are you sick?
2. You look really tired.
3. Did you get enough rest last night?
Yup. Yes. Thanks. This is actually just me. Can you believe it? So, when men do say to cool it with the cateye, do they mean it?
I conducted a quick Tinder study to find out.
Here's how it worked:
I uploaded three selfies with no makeup on.
Then, I matched with 50 random guys to see what my odds would be. I kept the photos up for 24 hours. Here are the results:
35/50 of the guys matched with me.
6 of them messaged me.
Then, I compared the results to my profile with the pictures I usually use with makeup on.
Matches: 31/50 (Less matches!)
Messages: 13
The results shocked me. I went into this experiment expecting to get a higher number of matches with makeup. I never leave the house without my eyeliner on. On the rare days I do, don't cross me.
The science of Tinder is based 100% on superficiality. Ladies, the guy with the puppy may look cute, but no matter how many times he writes the word sensitive in his profile, chances are, he's lying to you.
Lucky for us, the app's reputation made it perfect for our experiment. Looks are based on physical attraction; it is an instant yes or no. Therefore, the validity of this is unquestionable.
Interestingly, this experiment proved that the prior research done on the subject is right. Men do like a more natural look. The ideology that women need to make themselves up so harshly has increased over the years with icons in the media like Kim Kardashian and Kylie Jenner.
So why are women called out for looking exhausted or sick when they choose to abandon their vanity or the local Sephora? The media has created the ideal "look" through media personalities and extreme marketing campaigns.
A comeback for the "real you" has recently begun thanks to companies like Aerie and Dove (#applause). It is important to always remember how great you are (no mascara needed) and that no matter how much the media tries to convince you that you have to look like Gigi Hadid for your morning class, just remember-- you're bound to get more Tinder likes if you put DOWN the liquid liner.