How To Make Your Own Custom Snapchat Filter | The Odyssey Online
Start writing a post
Politics and Activism

How To Make Your Own Custom Snapchat Filter

Follow these easy steps to create your very own on-demand geofilter

163
How To Make Your Own Custom Snapchat Filter
Deposit Photo

Snapchat. We all love it. Well at least the 150 million daily active users worldwide. I discovered an awesome new feature today while I was making a filter on Canva, so I thought it was the perfect time to share some tips. I'm going to teach you how to make your very own custom filter for your next event. Whether it's for a house party, wedding, school function, or a meet-up, Snapchat filters are such a fun way to let people know what you're up to and if you have your own business it's a highly underpriced form of marketing. Snapchat calls these filters on-demand geofilters. Let's begin!

Once you've decided which occasion you'd like to have a filter for, the next step is to brainstorm your design. The possibilities are endless! Here is one example from my friend Carlos Gil, a social media speaker & strategist and one example that I designed for my friend's pie stand at the local farmers market:


The next step is to bring that design to life. I am Photoshop illiterate so I use my favorite online tool, Canva. Canva has made it possible for anyone to become a graphic designer. You can make perfectly sized social media images, cover photos, and more! Recently I started using Canva for Snapchat filters. All you do is open up Canva and choose "custom dimensions." The size for a filter is is exactly 1,080px wide by 1,920px tall.

The most important part when designing a filter is to make sure it's saved as a PNG (must have a transparent background). I just found out that Canva allows you to save as PNG. You can create your filter from start to finish using this software! Game changer!

Don't worry, if you can't create the artwork yourself, there are many people out there who can do it for you. Any graphic designer or photoshop savvy person should be able to help you out. Or you can hire someone like Shaun Ayala. Many people have built their businesses around Snapchat strategy and designing filters and the prices are very reasonable. Here is a filter that Shaun designed for my sister's wedding:

Now that your filter is designed the next step is to upload into snapchat.com. To get started, you’ll need to go to the On-Demand Geofilters page and click on the Create Now button. Here you will upload the file, choose the date, geofence (the location you want the filter to appear), and enter your payment details. Tada! It's as simple as that. After you've submitted it you should receive an email from Snapchat saying it's under review and then shortly after you'll get another one saying it's been approved! If it's gets declined for some reason, they typically let you know why.


Check out this article from Tech Insider that goes into greater detail on how to create filters as well as defines the difference between community filters and the paid on-demand geofilters we discussed today.

4.) My last tip is to think of some ways to promote your filter so people know to look for it and to use it. Some suggestions are: in-store/ on-site signage, posting on Twitter, Facebook, etc, as well as just telling people before and during the event.

Once your geofilter has run its course, Snapchat will send you one last email letting you know. From here, you have the option to extend or renew your On-Demand Geofilter, which is great especially for recurring events.

My favorite part about creating filters is being able to see how many people used it and how many people viewed it. Check out Snapchat's site to learn how!

I hope this has been helpful for you! A lot of people have been asking me about this topic lately so I hope I've shed some light on Snapchat Geofilters and how simple it really is to make one for your next event. If you have any questions I'd happy to answer them for you. You can find me on Twitter @Leyla5280.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
girl
Pexels

In case you're unaware, "resting bitch face" is the term used to describe when a person's natural, expressionless face makes it look like they are mad at the world. Whether they are walking down the street or simply spacing out thinking about what to eat for dinner, it's very easy for others to assume that this person is either upset or mad at them. Because of this, those of us with Resting Bitch Face (RBF), and especially us women, have all experienced many of the same situations and conversations, including:

Keep Reading...Show less
Entertainment

The Stages Of A Crush As Told By The Cast of "Bob's Burgers"

We all go through certain stages when we have a crush, Tina just explains it better.

448
my heart just pooped its pants
Google

We've all had a crush before. Whether it leads to something or nothing, the process has all been the same. The awkward feelings, the stalking, and the stress of trying to keep this huge secret. The feeling of becoming a total spazz is something that cannot be avoided, and the most spazzy family that can relate to this feeling is the Belcher's.

Keep Reading...Show less
you didnt come this far to only come this far lighted text
Photo by Drew Beamer on Unsplash

At the tender age of 18, we are bestowed with the title of “adult.” For 17 years, we live under the rules and guidelines of our parents, school, and government, and to stray from any of those rules or guidelines marks us as a rebel. At 18, though, we must choose which college we want to go to or what career we want. We are allowed and encouraged to vote. We can buy lottery tickets and cigarettes. We can drop out of school, leave our household, and do other "adult" things. At 18, we start down a path of thinking for ourselves, when for the entirety of our lives other institutions have been mandated to think and do for us.

Keep Reading...Show less
university
University of Nebraska at Omaha

Creating your schedule for the upcoming semester can be an exciting process. You have the control to decide if you want to have class two-days a week or five-days a week. You get to check things off of your requirement checklist. It's an opportunity for a fresh start with new classes (which you tell yourself you'll never skip.) This process, which always starts out so optimistic, can get frustrating really quickly. Here are 25 thoughts you have when registering for classes.

Keep Reading...Show less
Student Life

10 Thoughts Of A 5th Year Senior

What about those of us who don't do it all in four years?

1581
college shirt
pointsincase.com

"College will be the best four years of your life" is a phrase that we have all heard growing up. College is painted as a magical place to us while we are in high school. A place you go to learn, meet your best friends and probably have the time of your life while all of this is going down. Four whirlwind years, where everything that you've known changes and you start to learn what it means to live on your own, have a job, etc. But what about those of us who don't do this all in four years? Major changes, hard courses, switching schools, career paths changing, these are just a handful of factors that could extend your four years to five, six or seven. There is nothing wrong with taking extra time to graduate, but returning as a fifth-year is a little different. Most of your best friends have most likely graduated and moved and while you may be one of the oldest undergraduates on campus, you might feel as awkward as a freshmen. A world that became home and comfortable to you is still there but it's slightly different than you've known it to be and you have to find a groove to fall into. These are thoughts you'll have as you look ahead to returning to your college campus, with a victory lap planned.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments