This is not another article on the great Chipotle vs. Moes vs. Qdoba debate. Personally, I love them all for different reasons. This is a love letter to Chipotle because as a company they care about so much more than making super-efficient yet delicious burritos.
1) “Food with Integrity"
Chipotle's food with integrity mission is their “commitment to finding the very best ingredients raised with respect for the animals, the environment, and the farmer." When it comes to animals, employees, and the environment they value treating them right.
Unlike the majority of meat Americans consume, the animals harvested by Chipotle grow up on actual farms opposed to
Not only are the animals receiving ethical treatment, but so are the employees. Chipotle works with both small, local farms and some larger corporations. They ensure that the producers of their products are not exploited or unfairly treated before hiring a distributor. Another part of their mission is to bridge cultural gaps and hire workers from different backgrounds. They are accepting and willing to help others make a better future for themselves.
2) Sustainability
A major concern of the company is the environment. From the chairs in the restaurants to the to go bowls and napkins, everything at Chipotle is created with the intention of having the smallest impact on the environment as possible. Almost all of their products are made from 100% recycled material. In fact, the trash cans at Chipotle are actual recycling bins! It continues to baffle me how ignorant most people are when it comes to recycling and caring for our earth, but Chipotle is certainly on their game. They realize the importance of practicing sustainability and that's something that shouldn't go unnoticed.
3) Nutrition
Possibly the most nutritious fast food restaurant, Chipotle is healthy! Unless you load your burrito with cheese and sour cream, it has a nutritious combination of protein and
4) Giving back
The leftovers from Chipotle are donated to the Harvest Program to help eliminate hunger in America. In addition, restaurants often support local schools and organizations fundraisers through percent nights and donations.
5) Keeping up
In today's culture, more and more Americans pay attention to things like where their food comes from and what they're eating. Not only do you get to choose every ingredient yourself, but there are so many options. There is something for everyone whether you're gluten free, vegetarian or a straight up carnivore. Besides food, they are up to date socially online through media such as Twitter, Facebook, and their interactive website. They even have a smartphone app where you can place your to-go order online for free. Chipotle also keeps customers entertained with their creative cups and bags that give funny, unique stories and facts to advocate creativity and keep customers intrigued.
Unlike most chain restaurants these days, Chipotle cares. They are a modern company that is socially plugged in. All it takes is a little time and research to understand the immense measures they take to uphold their mission and have a positive impact on society. Obviously, I love Chipotle for their food first and foremost, but these five reasons only add to my love of this heavenly Mexican grill.