Remember those early morning lego sessions where you used to build toy trucks, cars, houses, etc.? Such beautiful trips down the memory lane, aren't they?

Legos and logos have remained a hit with their targeted audience (kids for the former and digital world for the latter) since the time that they had been launched. Both have undergone considerable change in their quality and diversity over the years. These have matched up to the requirements and demands of their evolving audience.

The latter - logos are a considerable niche in the realm of graphic designing and its updates in designing are reflective of the brand - its motto, its credibility, and the likes. Although we say that logo designs and its trends are subjected to changes, these alterations are not frequent, cause the lifespan of the lego designs is usually long enough.

However, such occasional updates of design are essential because of the dual impact that it has on the storytelling of a brand and its marketing endeavors. Such potential that the logo holds makes it an essential niche for brands, irrespective of the genre of their trade, to concentrate on.

For those looking into the kaleidoscopic vision of the logos, here is a peep -

The Lego-Legoland In 2020

Website designing is a sector that brands are majorly investing in. Considering that updated website designing

1. Appeals to the interest of the web-visitors
2. Boosts the client engagement
3. Enhances the client conversion rate
4. Widens the revenue generation of brands

-such substantial investments are an obvious decision. Following the footsteps of website designing, logo revamp has also become a digital trend. Brands and their hired designers are looking to make the logos, unique, appealing, chic, and modern. Such details of the logo designing realm and its multiple aspects have been revealed below. Read on!

1. Logo Designing In Business For Businesses

Is there a small voice at the back of your mind whispering, "You don't need a logo-revamp at all" or

Well, you would need to ignore that, then! For once, your inner voice has gone haywire! Logo designing is in business for each and every trade.

Look around you!

The severe lockdown and limited knowledge about the extent of this quarantine, has urged every business to lean towards the digital front. With this, each trade has been trying its best to up its game with the trending website designs that also include logo designing.

So, we keep on resonating and reiterating the logo designing aspect, but why? Simple - because it brings in diverse leverages for a brand. The advantages of an effective logo designing include -

• Fetches the Client's Attention

With the audience of today, there is a situation - a crisp and short attention span. To engage such clients, brands would need to bring in leverages to keep them engrossed. This is where you enter your logo!

The logo would speak volumes about an enterprise, and thus, visitors would have a chance to form an opinion about this organization. That's the tick on the box for setting your brand's image by the appearance of your logo, alone!

• Fosters Brand Loyalty

Throwing the limelight on - 'Consistency' - this we speak for consumers of each business, irrespective of the genre of their trade.

Look at the best of brands and you would know -

- that's where the trust of the brands stand! Established brands with set repute and a unique logo, will have your clients seeking you out despite competition!

• Help Stay Memorable

The Trojan horse became memorable with the Deception-equation that it set. With your brand, the logo will make it memorable showcasing transparency, uniqueness, and the 'feel-good' message that it conveys.

Remember, your targeted audience is now digitally-educated and aware, staying honest with them via your brand and its logo is the only option. Let them draw a dotted line that stretches from your one-of-a-kind logo to your similarly ideated brand. The equation is clear, a memorable logo creates a memorable brand image!

• Establishes a Brand's Identity

Branding is all about telling a tale of the brand that would braid in the emotions of the clients. Logo designing forms the foundational base for this entire narrative - a prologue, if you may. With the font, the color, the tonality of the logo, the ambiance for your brand's storytelling, and hence marketing, is set!

Thus, brands have a shot at creating a marketable identity of the enterprise!

• Offers Leverage Over Competitors

Dare to be unique, dare to be yourself when it comes to logo-designing! Such logos often reflect the sustainability of your brand and how they communicate the brand's motto. Such logos become a forum for existing and potential consumers and it will set you apart from your competitors.

Think of this - track down Nike's inception and look at its contemporary competitors - have the existing clientele even heard of them?!

• Gives a Strong First Impression

So, you have one shot,

One-shot at getting your first impression right,

One-shot at piquing the consumer-interest enough to draw them to the site.

Do this right with tanking business potential via the sale of your niche over your designed logo! The logo will be the chaperone for your prospective clients!

1. Features Of An Effective Logo

When you think of Starbucks, what is the first thing that comes to your mind? Apart from their cute puppuccino -

and their versatile cappuccinos? Isn't it the lady with the green-lined hair-layout?

As the story goes, Starbucks is named after a nautical character and hence its logo is, befittingly, a reflection of a mermaid - a sea creature. Thus, you have Queen Esther at Sea World as the logo for Starbucks!

So, let's diagnose, what is it that makes this logo an effective one - enough to boost the business for the brand (look into the data!)? Here are some of the noticeable features -

• It is simple - straight-lines as logo creature
• It is distinct in its approach
• There is the versatility with the logo that varies as per - short, tall, grande, venti, venti-iced
• Caters to the brand's tale
• Memorable - established by the fact that this is being taken into account as a case study for logo designing

1. Steps To Design A Logo

Logos of premium quality convey tenets of brands and what it stands for. The small-sized image holds immense potential for increasing the conversion rate, so do not take it lightly. Let the logo be communicative enough. In the designing endeavors of such logos, you would need to follow up with these steps -

Step 1: Researching The Industry Of The Brand

Irrespective of the designer who works upon the logo, the first stage of the logo-designing would include researching the genre of business that the logo would need to stand for.

This means the designer would have an idea about the targeted clientele that the logo would go live for. Post this research, designers would need to remember that their designed logo need not be radically different from the other ones in its trade-genre.

There should be the comfort of familiarity with an edge of uniqueness to let your brand be represented as innovative and different.

Step 2: Getting Acquainted With The Brand

An objective understanding of the field of business should be followed by an in-depth idea about the brand and its offering of services and products. The translation resultant of this understanding leads to a conversion of the ephemeral idea into a concrete reality regarding the trade-essence of a brand.

Designers need to concentrate specifically on the value proposition of the enterprise in question. There would be a chance to introspect on the differences between the company in question and their competitors.

Step 3: Reiterate The Initial Ideas

Revising the initial blueprint will give the designer an idea of multiple options for the logo. The sketching and presentation of such logos would meet a buffet of choices that can also be used during the evolution procedure.

Step 4: Revise The Entire Plan

This step isn't a major one and often involves a slight tweak while revising the logo-design planning. Multiple versions of logos are often created owing to the revisions of the contract with the organizations.

Step 5: Organize The Deliverable Logo

The last step is here. This is mostly about the designer's organizational skills. This involves sorting out the iterations like file format, etc to ensure that the logo lives on. This would need to be as per the logo-guidelines as set by the enterprise in question.

1. Logo Design Trends in 2020

Logos are subjected to evolution over time.

The collaborative effort from the end of the designers and the brand brings in the evolution of brand-logos, making them cater to the tastes of the era and the preferences of the targeted audience. These make such logos a memorable one. In this endeavor, logo-designers need to keep a hand on the pulse, or so as to say, the trending designs of logos. As for 2020, the trends in logo-designing include -

• Imperfect And Raw Logos

• Vintage 1930s Cartoon Designs

• 3d Gradients

• Creative Letter Designs

• Semi-Transparent Logo Shapes

• Minimalistic Geometric Shapes

Logo Designing Telling Brand Tales?

Hey! Hey! Stop drooling all over the image - there is something in the logo! You can place the order later! Time for some logo-story craving!

It was 1953. Baskin Robbins was looking for some uniform unique brand identity that would best represent them. What could be better than a representation of the 31 flavors that they take pride in - a flavor for each day of the month?

Later pink spoons had been added to the logo symbolizing that the brand offers free tastes for its clients.

That's some storytelling via a single logo! And that is what logos are capable of! So, how did Baskin Robbins make it possible, for that matter how did any brand? Here are a few elements that can help you tell the tale of your brand via your designed logo -

1. Precise words

A maximum of 3 words - that should be your target - something catchy that would be fresh and would be your word for your brand. A tide of relevance with the crowd of your targeted clientele.

1. Unique impression

No matter how many times this point is reiterated, there still remains more to be said about being unique in your approach, about being true to the identity of your brand. State the ethos of your brand's mission via this logo that may comprise some relevant allegorical iconography. Design inspirations lay all around you - enjoy or bank on experts in the field, well-versed with such endeavors.

1. Evolution is second nature

Stagnation will get you nowhere! Re-evaluate brand logos to repurpose and evolve, bringing it at par with the trends and demands of the time. As a symbol of belonging, logos are your shot at perfection.

Easier said than done though - cause logos are embraced with the credibility, sentimentality, and awareness of the brand in the discussion. So, take a cautious approach, maybe play around with the color palettes and graphics, or better still apply to the best web design company in New York or across the globe for the purpose.

1. Style choice should benefit the brand's motto

Digital minimalism, contemporary and traditional styles, etc. - all stand falsified if your logo fails to convey the motto or spirit of your brand's offering. Repurposing in diverse settings is what will set you apart from the sheep-flow.

It's all in the style - one that caters to your brand and its offerings. Draw the signature of the logo with your enterprise's statement!

1. Color palette stimulating desired emotions

Look into the logos of food chains and you would know this the best that colors have a huge role to play in stimulating the hunger hormones, thereby serving their purpose. Colors are potent enough to bring on a rush of adrenaline, passion, etc.

This is what is put to use during designing logos. While your logo designer researches your brand's value proposition, this trend is covered!

1. Think of - iconography and typeface

Standing out in the multitudes of competitors, voicing out your opinions via a logo alone - seems like a lot to take in? However, this is the truth! Look into the logos of news channels and you can see some speaking volumes about the trustworthiness, or the credibility of the channel - which serves their genre well.

Then comes typeface showcasing the pedigree of the brand with vintage looks that offer a visceral look or a chic one that reflects the brand's elegance. Which are you after?

1. Design and depth are synonymous for a brand

Deliberate over or under-emphasis of elements used in the logos adds a certain depth to it that plays out well for the brand, often providing dimension-shattering aspects. Not the Thanos one! A productive one!

You can also take into account the negative spaces in the logo to add on multiple meanings to your brand's purpose - this elevation would act as leverage against your competitors.

Logo Spearheading Marketing Moves?

Your brand's marketing team has a huge responsibility to shoulder. What if you could ease their efforts a bit? All that you need is a logo that would be their accomplice in voicing the USPs of your enterprise for your potential clients!

With marketing and logo - it's Russsian Dolld all over! The core of marketing starts with the logo - the guide into the brand's layered storytelling. This brandmark would do the primary phase of marketing - set on the visual identity of the enterprise in question.

This tip of the iceberg (read - logo) triggers the initial interaction between the prospective client and the brand. The logo is followed by honing of the marketing moves that broadly includes -

• Featuring brand promise
• Promoting brand perception
• Establishing a brand personality

The Digital Holy Trinity - Logo, Storytelling, And Brand Marketing

Let's face it - the digital world is here forever, and anything that you see offline will soon be metamorphosing into its online counterpart. In this situation, all that is left to do is place your trust in the Digital Holy Trinity - logos, marketing, and storytelling.

Streamline your brand's potential and get ready to witness a considerable difference in revenue generation over a graphic - your logo. Don't underestimate its potential by taking into account its size - look at what a virus of an average size of 125 nm is doing to the globe!