In SEO, link building is the process of acquiring new inbound links (backlinks) to a website from external sites. The goal of most link-building campaigns will be to increase the site's popularity on the search engine results pages (SERPs). However, other goals can be achieved through link building, such as improved referral traffic and brand awareness.

Image Link Building

One common link-building tactic is known as image link-building. This is where you include a link to your website in the image file itself. When someone downloads or shares the image, they will also be sharing the link to your site.

Here are some tips to get started with image link building:

Create high-quality, original images.

If you want people to share and link to your images, they need to be worth sharing. That means using high-quality images that are original and visually appealing.

Optimize your images for search engines.

When you save your images, be sure to include keywords in the file name and fill out the alternate text field with a brief description of the image. This will help your images show up in search results when people are looking for relevant images.

Use social media to share your images.

Social media is a great way to get your images in front of a large audience. When you share images on social media, be sure to include a link back to your website so people can find your site if they want to learn more.

Add a watermark to your images.

A watermark is a small logo or image that is added to an image file. This can help to promote your brand and website if people share your images online.

Use images in your blog posts.

Including images in your blog posts is a great way to break up the text and add visual interest. When you do this, be sure to include a link to your website in the image caption so people can find your site if they want to learn more.

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