Last night, I was flipping through channels when an Eggo Waffle commercial came on. It was set in a modern kitchen with an American family. It began with a teenage girl looking at her phone, announcing that she was going to share a photo of her waffle when it popped up. Her mother (also on her phone) awaits the waffle so she can share the photo, too. The father and son are engrossed in their phones as well, and it is evident through text messages that they also plan to share photos of the waffle. Toaster waffles are great and all, but I had never seen a group of individuals so eager to toss up an insta of their breakfast. However, I soon realized what was really going on.
At last, the waffle pops from the toaster and a younger girl enters the kitchen. She grabs the waffle, and puts it in her mouth, and smiles. Her family members are stunned as they simultaneously look up from their phones with expressions of distaste. Do we feel bad for them? No.
The message here is simple. The young girl wasn't preoccupied with her phone and therefore, she actually enjoyed the waffle. The rest of her family spent so much time planning for what was supposed to be enjoyable that they never actually got to enjoy it. Your life is full of waffles. You probably want to throw away the soggy or burnt ones and never look back, but you want to remember the ones that turned out well. However, you shouldn't experience the amazing waffles of your life through a 4.7 inch screen. They're worth more of your attention than that. So put your phone down, please. Some waffles are amazing and you're really missing out.
