According to Vogue UK, if you happen to be a bust lady, you are out of fashion. An article in the magazine's December issue, "Desperately Seeking Cleavage", determined that the fashion industry is, in fact, not seeking cleavage at all. The Independent, Vogue UK's consensus said, "The cleavage those magnificent mounds pushed together to display sexual empowerment, to seduce, to inspire lust or even just to show off is over, or at least, taking a well earned break". The magazine also cites actress and model Emily Ratajkowski as a cleavage owner who has to grapple with finding ways to "approach the cleavage" while getting dressed.

A stylist by the name of Elizabeth Saltzman confirmed to Vogue, cleavage or at least, revealing it is definitely over, due to a rise in creepy basement Instragrammers who comment inappropriately. Commenting on one busty actress, Saltzman said, "On those occasions where her cleavage is more visible, I see what happens on her Instagram feeds afterwards, and out of about 100,000 comments, 90,000 will be about her boobs. That's not healthy, that's creepy".

Although everything Saltzman is saying is true, if you are a busty woman there is not much you can do you can't just decide you're going to tuck your breasts in. Your breasts are not something you can take to a store and exchange for a smaller size whenever convenient.