As the number of websites and business over the internet grow, the need to differentiate grows stronger. Customers are on the lookout for a break in the monotony of the internet. As they do, the websites that are designed on the same old formats with same old designs seem boring and exciting. On the other hand, a website that is unlike most on the internet and relays information attractively is one that will make the cut in the competition.
Even statistics support this idea of breaking the clutter with your design. 38% of visitors will stop interacting with a website if the a is unattractive. This means for your website to really make the cut, it must be something exceptional.
Here is what pros use for their web design that helps their websites stand out:
1. Easily Navigation through Homepage
The homepage is the very first touch point for a visitor with your website. If there is an impression that your website makes, it comes through this very page. Therefore, the pros will put extra effort into designing this page. In doing so, they decide to make it easily navigate-able. How?
By adding concise messages with complimentary picture that portray a clear message. But that is not it, all these messages are designed to be in line with the philosophy of the business. Statistics also suggest that 64% of visitors prefer company's contact information to be available on their webpage and 44% will leave if it is not. That too is taken into consideration.
2. Smart Menus
Drop down menus are a fairly common occurrence on websites today, especially on mobile sites. However, designing menus smartly is also an entirely different idea. Designing menus smartly means giving the consumer a considerable choice but helping them navigate easily. Establishing a hierarchy to guide the visitors choices is really what does the trick.
This is true because too many choices at once complementary to overwhelm the visitor. Giving only one option at one time helps them navigate and make a decision quickly.
3. Call to Action
Ever wondered why a marketer adds words such as "register now", "call today", "sign up", "learn more" and so on? It is because these calls to action are the last persuasive push in encouraging the customer to make a decision. In our latest business approach, we came across the web design agency in Dubai that makes attractive Calls to Action by researching consumer needs and preferences and adding incentives.
4. Pictures Over Words
Using appealing Statistics to put across your message is much better than having to write entire paragraphs for your websites. These pictures portray your message in a much more attractive manner than mere words and engage the consumer better. Use symmetric pictures with bright colors to get better results.
Conclusion
Websites depend a considerable deal on their designs. Without an effective website design, there is no point having a website. Having a tailor-made format for your website is much better than using preassigned templates. Investing in design is a one-time effort and will bear fruit for long-term.
