Keeping up the aesthetic | The Odyssey Online
Start writing a post
Student Life

Keeping up the aesthetic

47
Keeping up the aesthetic
Tumblr.com

When you think of branding, images that come to mind might be the ads that pop up on the side of your computer or the subtle glimpse of a Pepsi logo in a movie, but do we ever consider ourselves? Is the idea so amusing that we dismiss the validity of the thought?

It comes to no surprise the rapid evolution of media and the even faster creation of new social media outlets on a daily basis. Living in such a fast pace world creates a need for us as individuals to stand out from the crowd and develop our own voice.

A misconception of "being a brand" or brands in general is that you need to have the following. Statistically speaking, it is logical to say a brand exposed to a higher following has a better advantage, but I am not talking about getting sponsored by Nike or becoming your next Flat Tummy Tea model. If we strip away the influence of likes, comments, retweets, and all the melodrama associated with social media popularity; isn't the foundation of branding about a name and the content associated with that name?

Even in the most subtle ways, we insert ourselves into the lives of others. For instance, the guy with the Soundcloud link. He is the one constantly telling you what's trending in new music or promoting his own content by posting direct links on social media. For arguments sake, let's say you enjoy his work and share it with your friends. Not only are we networking, not only are we increasing his views and possible likes; we are promoting his BRAND. Or the girl who has the same name on all her social platforms! She attaches her content, her interests, to a name that soon becomes familiar to viewers to the point when they don't have to question who you are or what you do.

Through these social media platforms, we are given a voice to present our views and outlooks to an audience. If you are constantly uploading images of cats all day long, would your followers not brand you as "the cat lady". Or if you have an interest in politics and take and active role in sharing news articles on Facebook, would people not brand you as a politician?

We have evolved into this culture where branding yourself through media is not as strange a thought as it seems


Keep the Vibes

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

15 Mind-Bending Riddles

Hopefully they will make you laugh.

190196
 Ilistrated image of the planet and images of questions
StableDiffusion

I've been super busy lately with school work, studying, etc. Besides the fact that I do nothing but AP chemistry and AP economics, I constantly think of stupid questions that are almost impossible to answer. So, maybe you could answer them for me, and if not then we can both wonder what the answers to these 15 questions could be.

Keep Reading...Show less
Entertainment

Most Epic Aurora Borealis Photos: October 2024

As if May wasn't enough, a truly spectacular Northern Lights show lit up the sky on Oct. 10, 2024

14884
stunning aurora borealis display over a forest of trees and lake
StableDiffusion

From sea to shining sea, the United States was uniquely positioned for an incredible Aurora Borealis display on Thursday, Oct. 10, 2024, going into Friday, Oct. 11.

It was the second time this year after an historic geomagnetic storm in May 2024. Those Northern Lights were visible in Europe and North America, just like this latest rendition.

Keep Reading...Show less
 silhouette of a woman on the beach at sunrise
StableDiffusion

Content warning: This article contains descriptions of suicide/suicidal thoughts.

When you are feeling down, please know that there are many reasons to keep living.

Keep Reading...Show less
Relationships

Power of Love Letters

I don't think I say it enough...

457855
Illistrated image of a letter with 2 red hearts
StableDiffusion

To My Loving Boyfriend,

  • Thank you for all that you do for me
  • Thank you for working through disagreements with me
  • Thank you for always supporting me
  • I appreciate you more than words can express
  • You have helped me grow and become a better person
  • I can't wait to see where life takes us next
  • I promise to cherish every moment with you
  • Thank you for being my best friend and confidante
  • I love you and everything you do

To start off, here's something I don't say nearly enough: thank you. Thank you, thank you, thank you from the bottom of my heart. You do so much for me that I can't even put into words how much I appreciate everything you do - and have done - for me over the course of our relationship so far. While every couple has their fair share of tiffs and disagreements, thank you for getting through all of them with me and making us a better couple at the other end. With any argument, we don't just throw in the towel and say we're done, but we work towards a solution that puts us in a greater place each day. Thank you for always working with me and never giving up on us.

Keep Reading...Show less
Lifestyle

11 Signs You Grew Up In Hauppauge, NY

Because no one ever really leaves.

26616
Map of Hauppauge, New York
Google

Ah, yes, good old Hauppauge. We are that town in the dead center of Long Island that barely anyone knows how to pronounce unless they're from the town itself or live in a nearby area. Hauppauge is home to people of all kinds. We always have new families joining the community but honestly, the majority of the town is filled with people who never leave (high school alumni) and elders who have raised their kids here. Around the town, there are some just some landmarks and places that only the people of Hauppauge will ever understand the importance or even the annoyance of.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments