It's been a whopping 3 years since Justin Bieber released an official album ("Believe"), not including the underrated music release of the digital album "Journals." Justin has popped back into the music scene most recently with the hit summer jam "Where Are Ü Now" in collaboration with Diplo and Skrillex. This week, on August 28th, Bieber will officially end his long break with his to-be-released single "What Do You Mean" which previews his new unnamed album, which is said to release November 13.
If you didn't already know about the Biebs's new single, then you either a) don't follow social media or b) have been living under a rock. JB and his management launched a full-fledge monthlong social media campaign with big celebrity endorsements from across the globe. Stars like Ed Sheeran, Big Sean, Ariana Grande, Tony Hawk, Martin Garrix and MANY more have teamed up to let all their followers know how much they are looking forward to Justin's new single, with an Instagram countdown. Pictures and videos of celebrities holding up signs with the number of days left have been created to let their followers and the world know about "What Do You Mean."
On top of the social media campaign, the Biebs began direct messaging random fans on Twitter an image with a lyric line in hopes of increasing the anticipation, which most certainly did. Fans went on a frenzy of communication in order to line up what order the lyrics would appear in for the new single. This was such a creative tactic to keep the suspense coming.
Justin has been very low key since the end of his last album tour, documentary, and "bad boy" shenanigans. Appearing recently on Comedy Central for the "Bieber Roast" was Justin's way of appealing to the masses in hopes that despite all of the bad press he's received lately, his days of egging houses and drag racing are over, proclaiming that after all, isn't it about the music? Being a longtime Belieber has aided me in seeing all of the good and bad parts of Justin and though he might have taken a big fall, I know that he is back and better than ever. He is an artist of true talent and even the biggest haters cannot deny that. The world can't deny that Bieber is still on top no matter how hard people try to knock him down with their critical mindsets.
With all the hype created around this single, it's sure to be great music to look out for with just a few days left till the release. Whatever your feelings are currently towards Mr. Justin Bieber, I suggest breaking down those barriers so that you don't miss out on an awesome song and soon-to-be album. Belieb it or not, here he comes with the next music smash hit of the year.
So what do you think about "What Do You Mean"? Will it actually be the next smash hit? Will you be buying it on August 28th?
