Jersey advertisements, one of only a few things that unifies nearly every American sports fan, while simultaneously driving them toward madness.
Jersey advertisements are commonplace in nearly every sport all over the world. In smaller markets, jersey advertisements are the main source of income, they are the lifeblood that helps sustain and support individual teams and leagues.
In the United States, this isn't a problem. Most of our sports team have incredible support and don't have a problem with a lack of revenue. So why are leagues like the NBA, where the average team is worth a staggering $1.25 billion, looking to add sponsors to their game jerseys?
Firstly, the United States is one of the most commercialized countries on the planet, there is no getting around it. We see ads from the moment we look at our phone in the morning, to second we turn off the TV to go to bed at night. Advertisements are everywhere, however, we (the consumers) keep finding creative new ways to avoid seeing those pesky advertisements. This poses a problem for the companies that pay millions of dollars to get their product to reach your eyeballs. A solution for these companies, sports.
Sports nowadays are big money makers, this is a fact. Companies jump at any opportunity to be associated with a team or a league. Take KIA and the NBA for example, you can't watch an NBA game these days without seeing at least 712 KIA references or blatant advertisements. This is great business for KIA and the NBA; every time I see an Optima, I think of Blake Griffin, it's a curse. This integration with the sport is something companies wish for.
Integration is the key word here, everybody knows that the worst part of watching a game is when the ads swoop in and ruin the flow of competition. We use the commercial breaks to use the bathroom, restock on snacks, check twitter and so on. We do everything to try to avoid seeing advertisements. So, what are companies going to do? Are they going to waste money running a TV ad? No, what they're going to do is make the ad a part of the action; they'll put the ad somewhere you want to look; right on the jersey.
With an ad placed on the jersey, any company that's willing to fork over the cash, will become synonymous with the team they sponsor. This forced integration is exactly what companies would've hoped for. Gone are the days where they hope to catch their target audience with an ad at halftime, now companies will have access to your eyeballs throughout 100 percent of the game.
The only way to make a Lebron James slam dunk more impressive is if his left shoulder has AutoZone written on it.
With jersey advertisements, companies become more willing to invest big money into the game. Whether this has a positive impact is yet to be seen; however, more money is never a bad thing (unless you're talking about tuition cost). However, before you make up your mind, imagine what your team could do with an extra couple of millions in the reserve? Kind of nice, huh?