With the rising trend of e-commerce beauty, it often leaves people like myself confused as to the future or general stagnation - possibly leading to an over-saturation within the makeup industry.

Let's start with the YouTube beauty community. In his latest video, Jeffree Starr himself said that ever since he's started it's been the same people ruling the trending charts and getting all the views. With a lack of new faces, we've actually seen the opposite with brands because more and more celebrities have been launching their own brands. This has happened in the past too, but usually as a collaboration with an existing market leader, such as Mac x Selena or Urban Decay and Gwen Stefani.

With the rise of brands, most being e-commerce, people are occasionally tentative because they're uncertain if a product should match their skin type or skin tone. However despite this, online makeup sales have risen, leading suppliers such as Sephora and Ulta to host more promotions, discounts, and sales.

On a related note, from 2011-2017, skin care has taken up the largest percentage of the GDP for beauty products with over 31 percent of the beauty products market each year. In the age of influencers, lifestyle bloggers and brand sponsorships, I've noticed a recent trend in the rise of mindfulness, health, and you guessed it...skin care. It can be super overwhelming as a beginner to know what's important to use and what isn't - I would know because I'm currently in that situation.

Not to mention, as with makeup, there's an overwhelming amount of brands that are coming out with differing skin care products, all of different price points and all claiming to be better than the last. From what I've gathered, it's important to have a good toner, sunscreen, serum, and moisturizer. Using a combination of these products, plus something for spot-treatment in the case of blemishes, has helped me with my skin. But then again - my skin was fine before, so am I literally just buying into a trend?