Introducing Clover, A Daily Newsletter For Girls
Start writing a post
Politics and Activism

Introducing Clover, A Daily Newsletter For Girls

Reinventing an approach to spreading news to youth.

36
Introducing Clover, A Daily Newsletter For Girls
Clover Letter

In February, I came across a New York Times article titled, “Are You There Teenagers? A Newsletter Aims For Your Inbox.” Automatically, what grabbed my attention was the names of the founders of Clover. Liza Darwin and Casey Lewis who both have backgrounds in working in publishing and entertainment where Liza Darwin was a former digital editor of NYLON and MTV while Casey Lewis was the senior digital editor of Teen Vogue. More than a year ago I connected with Liza Darwin on LinkedI n in hopes of discussing advice for the future if I were to get into the design, marketing and editorial side of the media industry.

Friends Liza Darwin and Casey Lewis have recently founded Clover, a daily newsletter geared towards girls allowing them to catch up on the news, express themselves and connect with other girls through the internet initiative. In an interview with the Daily Dot in January, Clover strives to distinguish itself from other sites and magazines that appeal to teens by serving up content that serves purpose, rather than just entertainment. "We've found that teens care about real issues, like Planned Parenthood and politics, but they’re not especially informed on them," Darwin explained. "So we've decided to have a mix of relevant issues in the world as well as relevant issues in their own world."

At 18, I am at a crossroads of intersecting paths to where my mind should wander and what events I should be focused on in life. If I constantly see the covers of magazines filled with the same claim-to-fame celebrities famous for almost any reason on Earth, what does that tell me about what holds importance in society? We live in a society so attached to our media outlets from social networking to television that one-third of our day is focused on consuming it according to a study done by a nonprofit group, Common Sense Media. Instead of conversing with others in situations of silence with strangers, friends or family, we unlock our phones into a world of endless possibilities to endeavor into. According to Pew Research Center, girls dominate almost all social media platforms, with 61 percent of girls on Instagram, 51 percent on Snapchat and 33 percent for online boards such as Pinterest. With the amount of time girls spend on social media, a main focus of Clover is allow girls the option of receiving a daily newsletter in a format that not only captivates their attention through a spotlight on one of the girls from the Clover Community, but streams them stories and news relatable to their own life.

Clover launched on February 1, 2016 and has received impeccable feedback and features from media outlets stating that an e-newsletter is exactly what teen girls and young women need in their lives since it’s easily accessible through email and gives the daily information of the world around from all aspects of the social, political, economical and entertainment sphere of the world. If one could spare a few minutes browsing their feeds and timelines, one could click on the daily Clover newsletter for a couple minutes to read current events, opinion pieces, interviews, short stories and spotlights from fellow subscribers of Clover and the founders Liza and Casey themselves.

If you're interested in subscribing to Clover, consider yourself referred.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
Featured

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

70770
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

132386
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments