In this article, we will share with you easy tips on how you can increase Non Profit donations over your website.
We are assuming that you already have a website, but you are not receiving any donations through it.
How many donations you can expect to receive through the website?
The answer is, it depends. Here are many factors that can affect how much donations you can receive.
First, you need to have a visitor on your website, that you gonna transfer into donations. For that purpose, your website needs to be modern and clean. On your page you will need to have a form for donation, this does not to be internal form, you can use any embedded form, there is a number of platforms that offer this.
Second, it depends on the location of your visitors. Globally known is that USA visitors spend a lot of money on the internet, which means that as many USA visitors you have as many donations you will receive.
But you are not having any US visitors? Do not worry in the paragraphs below we will share with you tips on how to get some.
The statistic says that every US visitor will donate around 1.20$. That means that for 1000 USA visitors you will receive 1200$. That's awesome, right?
How to increase donations?
1. First of all, clean your website, you can do that by yourself or you can hire some agency to do that for you. Keep in mind that you want to have a CMS platform. The most used one these days is Wordpress.
This is important for many reasons, if your website is cleaner then your visitor will trust you more and will stay more on your website. This also gives a good signal to Google and can lead to improvements in your rankings.
2. You need to open a blog on your website. With that, you can drive more traffic on your website. You will start to make interaction on your website. You will want to open subscribe form as well. You will send to the user's e-mail with a new post on your website, that will drive you more traffic and can lead to more donations.
3. This is probably the most important thing. You will need to work and improve your website SEO rankings. You need to work on off-page and on-page SEO. This day is not hard to make 10.000 visitors per month, but it is valuable for any business or organization.
Here are the top things that matter for SEO:
- Domain Age
- Page Rank
- Website speed
- Backlinks
Create Guest Posts
This part is important, you will need to make a guest post on other websites. With that, you can increase page rank and off-page SEO. You should start with this if your website is older that one year.
There is a case study that shows that on where am i now website, the owner was able to see improvement in rankings in just 45 days since they started this tactic.
We hope that this will be helpful to you.