You probably recognize the following video if you've ever watched a YouTube video ever.
This man is Tai Lopez. Entrepreneur, investor, and literacy advocate. In the video, Tai promises wealth and success through knowledge and reading a book a day. He gives some backstory as to why he still has the Lamborghini in his garage even though he doesn't need it per say. Finally, he offers a link to his website and promotes his program the "67 Steps". Where he promises the exact steps towards finding success and greatness. This video has been watched 66 million times since Tai uploaded it to his official Youtube, not including the pre-roll youtube ads.
However, he has been reduced by many to be nothing more than a bad internet meme.
This image mostly comes from the seemingly ridiculous claims that he makes in the video. To many, the idea of signing up for a program and reading a book a day is too outlandish from them to consider as a path to success. Hence why there are dozens of "Here in my garage" parodies.
Additionally, if you follow his content on Snapchat and Instagram, he lives a superb life of luxury. He works out in his world class gym, drives a different car each day, and hangs out with new models nightly. Between sharing his meals, the books he is reading, and going to movies; Tai offers motivational content based on what he is reading at the time. The way he carries himself and the image that others have put onto him have made it difficult for many people outside the space to take him seriously.
I am a loyal Tai Lopez fan but hear me out.
Not because of the models, the cars, or his outlandish promises; but for what he stands for and who he is.
First, the man has given a TED Talk. He also rubs shoulders with big-name entrepreneurs such as Joel Brown, Mark Cuban, and Gary Vaynerchuck. Despite what some YouTubers claim; Tai makes real money. The cars, the mansion; all legit. Otherwise, these big names wouldn't associate themselves with Tai at all. Tai has several companies in real estate and investing. He's also is a shareholder with Warren Buffett.
I also really respect his personality and attitude towards life. Through his extended Snapchat stories, we get a glimpse of Tai's positive and carefree attitude. He loves people, and that is made clear by his candid interactions with Zach, Rome, Nate, his family and the models he has around him all the time. He brings value to everyone he meets, and that is something I admire.
But what I love most about Tai is his core message through all of his content. That through acquiring knowledge, you can know yourself better and learn to find success. By opening your mind to new ideas and perspectives, you can be a healthier, more well-rounded person, and see opportunities where others do not.
Now, I'm not a participant of his 67 Steps program, nor am I a part of his book club. But on Snapchat, he shares when he runs into fans who credit Tai for their success.
As Lewis Howes shares in his recent interview with Tai; Tai has gotten more young people to read self-development/finance books than anyone else in the motivational space. These individuals may be motivated at first by the luxury, but they end up gaining so much more than money; they gain knowledge about themselves and perspective. That's a pretty powerful legacy if you ask me.
Love him or hate him, Tai Lopez is definitely an influential and motivational figure that has made a name for himself through social media branding. I'm not saying that his message or his content is for everyone, but I hope that by reading this article and checking out some of his work that you can see Tai in a different light.
What do you think of Tai? Do you love him or hate him? Let's talk below!
