When Hillary Clinton officially clinched the Democratic party nomination, it became very clear how important the youth vote would become. Nearly 85 percent of voters 17 to 29 rallied around Sen. Sanders for support, and nearly 60 percent of adults to their mid-40s supported him as well. So when Clinton officially became the first woman to gain support from a major political party in a presidential election, one thing crossed my mind: will she get the support from Sanders' supporters as well?
Clearly, Clinton has been thinking the same thing. President Obama and Sen. Sanders publicly threw their support to her (see here and here), but even after that, she's still taken to Twitter as one of her main platforms in trying to gain the youth vote. But despite the effort, perhaps she's going about it the wrong way.
I'll be honest, the first time I actually saw her Twitter bio, it made me laugh from "hair icon" to "pantsuit aficionado."
And she definitely has been using Twitter and some of its features as a way to reach a wider audience.
Maybe that could be a good tactic, but she's going about it the wrong way. Sure, she's using popular GIFs and memes to her advantage:
And yes, her photoshopped pictures of Trump on her website can be amusing.
But Twitter can be used for so much more than any of that. When people start talking more about your Twitter beef than about your foreign and domestic policies, that's when it's time to take a step back.
I thought nominees in this presidential election would acknowledge the power that social media tools like Twitter have to offer, but I guess we're not quite there yet. Maybe we'll give it another four years and see if anything changes.
