Why is the world so caught up with aesthetic?

Everything, most everything, needs to look a certain way, make a certain impression.

Portrayal, image, impressions, that's what makes the world go round.

I'm as guilty of it as anyone.

Sadly, it gets misinterpreted.

It is believed that aesthetic and the style and look of things somehow romanticizes them, makes them more appreciated, and that it has to be worked at to be achieved.

There should be some amount of naturalism to it, a casualness, and personal subtlety that does not require analytical and assembling effort.

It should be considered 'picturesque individualism.'

There it is again, the Individual.

Impressions are important, and individualism invaluable, but impromptu instances immortalize that which we wish to impress.

How much more content and creative and grateful we would be if that is the way we looked at it and were seen, instead of feeling the need to conjure the way we are seen? Things would cease to be nit-picked apart, and would rather be appreciated as a heterogeneous whole, romantic in it's own way, and quite picturesque overall.