How to Increase the Recognizability of Your Company's Brand in the Market | The Odyssey Online
Start writing a post

How to Increase the Recognizability of Your Company's Brand in the Market

Because it fosters trust between the consumer and the business, recognition of the brand is one of the factors of marketing that is among the most important.

Reena Kapoor
Sep 28, 2022
7
How to Increase the Recognizability of Your Company's Brand in the Market

The recognition of a brand is essential to maintaining a loyal customer base.

Although there are a number of aspects that go into determining consumer loyalty, one of the most significant is brand familiarity. According to a number of studies, customers are more likely to remain faithful to a company if they are able to readily identify what the company stands for and have a favorable impression of their interactions with the company in the past, even before they have purchased anything from the company in person or online. When customers are familiar with their preferred brands—thanks to logos and slogans printed on everything from t-shirts worn at conferences and events ALL THE TIME—the mere sight of those symbols makes them want more—much more quickly than when they see other types of symbols. This makes it easier for customers to make snap decisions regarding their purchases.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Entertainment

Most Epic Aurora Borealis Photos: October 2024

As if May wasn't enough, a truly spectacular Northern Lights show lit up the sky on Oct. 10, 2024

1888
stunning aurora borealis display over a forest of trees and lake
StableDiffusion

From sea to shining sea, the United States was uniquely positioned for an incredible Aurora Borealis display on Thursday, Oct. 10, 2024, going into Friday, Oct. 11.

It was the second time this year after an historic geomagnetic storm in May 2024. Those Northern Lights were visible in Europe and North America, just like this latest rendition.

Keep Reading...Show less
Health and Wellness

Keep Going: 16 Reasons To Live

The world needs you.

Influencers of Montana
2077537
silhouette of a woman on the beach at sunrise
StableDiffusion

Content warning: This article contains descriptions of suicide/suicidal thoughts.

When you are feeling down, please know that there are many reasons to keep living.

Keep Reading...Show less
mental health
Relationships

Power of Love Letters

I don't think I say it enough...

New Brunswick, NJ
448427
Illistrated image of a letter with 2 red hearts
StableDiffusion

To My Loving Boyfriend,

  • Thank you for all that you do for me
  • Thank you for working through disagreements with me
  • Thank you for always supporting me
  • I appreciate you more than words can express
  • You have helped me grow and become a better person
  • I can't wait to see where life takes us next
  • I promise to cherish every moment with you
  • Thank you for being my best friend and confidante
  • I love you and everything you do

To start off, here's something I don't say nearly enough: thank you. Thank you, thank you, thank you from the bottom of my heart. You do so much for me that I can't even put into words how much I appreciate everything you do - and have done - for me over the course of our relationship so far. While every couple has their fair share of tiffs and disagreements, thank you for getting through all of them with me and making us a better couple at the other end. With any argument, we don't just throw in the towel and say we're done, but we work towards a solution that puts us in a greater place each day. Thank you for always working with me and never giving up on us.

Keep Reading...Show less
love story
Lifestyle

11 Signs You Grew Up In Hauppauge, NY

Because no one ever really leaves.

Rider University
21040
Map of Hauppauge, New York
Google

Ah, yes, good old Hauppauge. We are that town in the dead center of Long Island that barely anyone knows how to pronounce unless they're from the town itself or live in a nearby area. Hauppauge is home to people of all kinds. We always have new families joining the community but honestly, the majority of the town is filled with people who never leave (high school alumni) and elders who have raised their kids here. Around the town, there are some just some landmarks and places that only the people of Hauppauge will ever understand the importance or even the annoyance of.

Keep Reading...Show less
hauppague
Lifestyle

Moana's Top 10 Life Tips

"Moana" is filled with life lessons that involve far more than finding true love as many other Disney movies do.

Millennials of Michigan
44162
Animated image of a woman with long dark hair and tattoos
StableDiffusion

1. It's easy to be fooled by shiny things.

Digital image of shiny gemstones in cased in gold. shiny things StableDiffusion

Tamatoa created a liar filled with shiny things simply for the purpose of tricking fish to enter and become his food. He too experiences a lesson in how easy it is to be tricked by shiny things when Moana distracts him by covering herself in glowing algae so Maui can grab his hook.

Keep Reading...Show less
moana

Trending Topics

Subscribe to Our Newsletter

Facebook Comments