It doesn't matter how good a business's product or service is. It doesn't matter how well the company is run. It doesn't matter how many connections the CEO has in the industry.

Without a solid marketing strategy, you can't build a long-term customer acquisition strategy. And if you don't have customers, then nothing else matters.

Marketers do some of the most important work on a company's business-oriented side of things. If that responsibility resonates with you, it's time for you to learn how to become a marketer.

In this article, we'll teach you how to become a marketer, even though this is a highly desired role where competition is fierce.

Start with Formal Education

First and foremost, to start a career in business administration you need proper education. With a bachelor's degree (or even something higher) under your belt, companies will take you and your interest in becoming a marketer seriously.

Not only so, but the education will also give you a great context as to how marketing works. This is particularly crucial if you have never before had exposure in the marketing world.

Leverage University Resources for Internships

Once you're a part of a university, you'll be able to take advantage of one of its most useful resources: the career services department. Your university has already done the hard work of building relationships with tons of companies in your area.

Your career services department funnels students into internship roles at those companies that you've only dreamed of being able to work for. Simply by using this university resources, you could easily score a great internship where you gain valuable experience at a big-name brand.

Network, Network, Network

These days, it's not even as much about what you know as it is about who you know. Use every opportunity to network in the marketing industry. Go to marketing conferences. Talk to your professors. Attend every recruiting event that your career services put on.

Don't forget your existing, personal network as well. Talk to friends and family who work in the marketing industry. Ask them to make introductions for you at companies you want to work at.

Build Your Personal Brand

Remember: you're a marketer! If you can't build your own personal brand, how can a company trust you to build theirs?

Leverage social media. Print business cards. Start a website, and put a portfolio of your projects and case studies of your impact in previous marketing roles on it. All of this will contribute to the development of your personal brand, which you can use to guarantee your ability when you next walk into an interview.

How to Become a Marketer, Made Simple

There you have it — how to become a marketer, made simple. By following these simple steps, you'll be well on your way towards setting yourself apart in a crowded, competitive industry.

For more career and lifestyle advice, be sure to take some time to check out the rest of the articles available to read on the website!