How Aerie Boosted My Confidence And Can Boost Yours, Too | The Odyssey Online
Start writing a post
Health and Wellness

How Aerie Boosted My Confidence And Can Boost Yours, Too

Empowered women empower women!

27
Pablo Heimplatz via Unsplash

I don't have a perfect body.

It's not anything shocking-- most people don't, contrary to the images that media push as the norm. But, like almost everyone again, I fell prey to these false ideas of what beauty is or what a normal body is supposed to look like.

Going shopping was a nightmare and the epitome of my worst fears; being forced to judge myself and my body in front of a mirror. It was always like this-- I started puberty in around third grade, while most other girls were carefree about their body types and had not yet been victimized by societal standards. Immediately, I noted that my thicker body type was not homogenous to others. At a young age, my self-body image was drastically disturbed.

Another non-shocker: I'm not alone in feeling this way.

A national report was conducted, commissioned by the Dove Self-Esteem Fund, which defined these unsurprising aspects, such as that 62% of all girls feel insecure of themselves-- that's seven in ten girls whose self-worth is inadequate.

So what do we do? How are we supposed to feel confident in our bodies if everyone else around us feels the same? If everyone perceives beauty as the front cover of Vogue or the assortment of Victoria's Secret angels? If stores continue to sell one-size products and clothing designs marketed towards bodies who are slim and small-chested?

After eighteen years of this constant struggle in my life, finally, there was a saving grace.

I heard about American Eagle Outfitters underwear, fitness, and comfortable clothing line called Aerie from a relative who works as a manager-- but of course, I was suspicious if her praise in the brand was simply promotional bias. But, while back-to-school shopping for college and looking for bras that would fit my larger chest, I found myself at the Aerie store anyway.

What I saw wasn't what I was expecting. Plastered along the walls were models of all different shapes and sizes-- and not in the "different shapes" kind where they find a model with slightly thicker thighs and advertise her as 'plus-size.' There were girls with all different skin tones, including actual melanin tones, and not your stereotypical light-skinned model. There were women who looked to be in their forties and girls who looked the same age as me. Girls who sported their bras with disabilities, with skin conditions, with abs, with flat stomachs, with cellulite.

Girls who were just like me.

But it was easy to think that it was just a promotional campaign to adhere to younger society's new interest in body positivity and female empowerment. I was still slow on making judgement.

That was, until, I got fitted. Because of my larger chest, I thought they would give me one bra option, like how any other place does. But instead, the woman helping me gathered a plethora of variations, matching my skin color, adorning my favorite color, and in structural designs that felt comfortable for me.

Feeling a little less alone, I went into the dreaded fitting room to try them on and look at my body in the mirror-- something, as I stated previously, that I despised.

When I got in there, though, the mirror was covered in Post-It notes, all with different messages of positivity written from all different kinds of girls who had previously stood in the same spot I had. They read, "You're beautiful!" or "That looks great on you!" or "Kill it with that confidence!" Inevitably, one would have to smile while reading them.

And there I stood-- actually smiling in a dressing room. I was smiling at the notes, and then I was smiling at my body, because I was killing it with the confidence, just like all of the models that they featured. They looked beautiful, so why couldn't I?

It's easy to say that something changed your life. But after enduring years and years of being harsh on myself and my own body, for the first time, I was loving it. Aerie's REAL campaign doesn't hide women's realities or touch them up to nonexistence. It embraces reality and encourages beauty among women and within ourselves. It is the exact change that the fashion industry and media needs.

If you're like me, don't give up hope. While it can sometimes get hard, brands that promote female empowerment and body positivity legitimately can boost your personal self-esteem and body image. Aerie is a new and prime example, but it is something that both could be and should be universal.

But if my experience with Aerie taught me anything, it's that you're not alone and that you're absolutely beautiful, flaws and all.


This article was not sponsored by Aerie.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
an image of taylor swift standing center stage surrounded by her backup dancers in elegant peacock esque outfits with a backdrop of clouds and a box rising above the stage the image captures the vibrant aesthetics and energy of her performance during the lover era of her eras tour
StableDiffusion

A three-and-a-half-hour runtime. Nine Eras. Eleven outfit changes. Three surprise songs. Zero breaks. One unforgettable evening. In the past century, no other performer has put on an electric performance quite like Taylor Swift, surpassing her fans ‘wildest dreams’. It is the reason supporters keep coming back to her shows each year. Days later, I’m still in awe of the spectacle ‘Miss Americana’ puts on every few days in a new city. And, like one of Taylor’s exes, has me smiling as I reminisce about the memories of the night we spent together.

Keep Reading...Show less
Entertainment

Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

These powerful lyrics remind us how much good is inside each of us and that sometimes we are too blinded by our imperfections to see the other side of the coin, to see all of that good.

80801
Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

The song was sent to me late in the middle of the night. I was still awake enough to plug in my headphones and listen to it immediately. I always did this when my best friend sent me songs, never wasting a moment. She had sent a message with this one too, telling me it reminded her so much of both of us and what we have each been through in the past couple of months.

Keep Reading...Show less
Zodiac wheel with signs and symbols surrounding a central sun against a starry sky.

What's your sign? It's one of the first questions some of us are asked when approached by someone in a bar, at a party or even when having lunch with some of our friends. Astrology, for centuries, has been one of the largest phenomenons out there. There's a reason why many magazines and newspapers have a horoscope page, and there's also a reason why almost every bookstore or library has a section dedicated completely to astrology. Many of us could just be curious about why some of us act differently than others and whom we will get along with best, and others may just want to see if their sign does, in fact, match their personality.

Keep Reading...Show less
Entertainment

20 Song Lyrics To Put A Spring Into Your Instagram Captions

"On an island in the sun, We'll be playing and having fun"

8791
Person in front of neon musical instruments; glowing red and white lights.
Photo by Spencer Imbrock on Unsplash

Whenever I post a picture to Instagram, it takes me so long to come up with a caption. I want to be funny, clever, cute and direct all at the same time. It can be frustrating! So I just look for some online. I really like to find a song lyric that goes with my picture, I just feel like it gives the picture a certain vibe.

Here's a list of song lyrics that can go with any picture you want to post!

Keep Reading...Show less
Chalk drawing of scales weighing "good" and "bad" on a blackboard.
WP content

Being a good person does not depend on your religion or status in life, your race or skin color, political views or culture. It depends on how good you treat others.

We are all born to do something great. Whether that be to grow up and become a doctor and save the lives of thousands of people, run a marathon, win the Noble Peace Prize, or be the greatest mother or father for your own future children one day. Regardless, we are all born with a purpose. But in between birth and death lies a path that life paves for us; a path that we must fill with something that gives our lives meaning.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments