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Adulting

Here's The Skinny On Social Media Marketing

Tips and tools to make it easy.

Rochele Rosa

Apr 24, 2017

Murray State University

Here's The Skinny On Social Media Marketing

William Iven

Social media marketing is a beastly thing.

It takes immense patience, great content and a fantastic strategy to make it work. Here are a few tips on how to promote yourself, business or product through social media:

1. Twitter

For Twitter, follow influencers within the industry you want to be in most. Engage with their tweets. Use hashtags. Share your own expertise within Twitter parties. Whatever you do, don't oversell yourself. You're building a relationship, not a closing a sale.

2. Facebook

Facebook changes a lot, but doing some research on your audience and posting informative content within their interests that's also relevant to your business/service/product is a good start. Placing an advertisement on Facebook is relatively simple. Focusing that advertisement on the feeds of certain demographics, areas or interests makes it easy to reach a lot of people on a small budget.

3. Instagram

Instagram is about consistency and quality. And a lot of hashtags. Find a schedule that works with you for posting pictures to Instagram and stick to it. Focus on quality photos or videos with relevant and possibly trending hashtags. This will ensure a base for acquiring loyal followers.

4. Your Website

If you have a website, it's important that every social media account has a Call-To-Action to check out your website. Otherwise, there won't be any traffic going to buy your product or service.

Content creation

Content creation means utilizing the best tools within your budget to publish online. Some tools include:

1. www.canva.com

Canva is a free online design program that allows you to create stunning social media posts, infographics, advertisements and an assortment of other things. It's easy to use and has a 'team' feature where multiple people have access to the same projects.

2. www.unsplash.com

Unsplash is a website where amazing photographers post their photos to be used by anyone for anything. No copyright infringement thanks to the creative commons registration.

So when you are creating these beautiful designs in Canva but need an equally beautiful photo, go to Unsplash.

Awesome content means effective social media marketing.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

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Don't let the thesaurus-inspired vocabularies in our résumés fool you. We're actually just big kids.

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Well over four feet tall and 100 pounds in weight, many of us "young adults" of the world still consider ourselves children. Big, working, college-attending, beer-drinking children. We may live on our own, know how to cook noodles, and occasionally use a planner, but don't be fooled; the youthful tendencies that reside within us still make their way into our daily lives. From choosing to stay up until 3:00 a.m. playing video games on a school night to going out in 30 degree weather without a coat, we still make decisions that our parents and grandparents would shake their heads at in disappointment. So why are we expected to know exactly how to be a wise, professional, sensible adult? It's not that we're irresponsible (for the most part, anyway). It's that we are young, inexperienced, and still have the sought-after, enthusiastic mentality that we can do and be whatever we want, which has not yet been tarnished by the reality of the world. These are just a few of the unrealistic expectations that society has for young adults.

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20 Reasons Why Pizza Is Basically Everyone's Best Friend

Seriously, who wouldn't love pizza?

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There are a lot of foods in this world, but there is only one dish that stands above the rest: Pizza. If you're close to me or at least know who I am, then you know that I'm totally obsessed with pizza. It's one of my favorite things to eat and I will NEVER turn down a slice, even if it doesn't have my favorite toppings. There isn't a day that goes by where I'm not thinking about pizza. I even sleep with a pizza pillow every night! There are many reasons why pizza stands above all other foods, and here are just a couple reasons why.

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Here's The Skinny On Social Media Marketing

Tips and tools to make it easy.

Content creation

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Cs get degrees!

1. Me after every class

2. If you really care about your grades

3. When you get a new homework assignment

4. When people ask what you're going to do after college

5. When you see people who don't study and get good grades

6. We're all broke here

7. FREE FOOD IS FREE FOOD!

8. When it seems like everyone in class is smart - EXCEPT THE PEOPLE IN YOUR GROUP PROJECT!!

Other than knowledge and all those important things

How to take stairs.

Caffeine is your friend.

How to study.

Finding free food.

How to take a nap anywhere.

How to appreciate sleep.

How to procrastinate productively.

Surprise: This is not on the syllabus

1. As a freshman, one does get to be called “freshman” by upperclassmen when they walk to parties in a mob of people.

2. Some of the best stories happen after 2 a.m.

3. Upperclassmen live for meal swipes from freshman because they are poor and need free food.

4. People are struggling just as much as you are so you're not alone.

5. You will never take privacy or personal space for granted ever again.

6. You are not the only one who has slept on the community bathroom floor after a night out.

7. Skipping class for Netflix is a valid excuse.

8. It’s totally acceptable to bring a pot of coffee, a sleeping bag and a pillow to the library.

9. Having class with a friend is the best because you can trade off days on who goes to class.

10. When you are a senior, you take the easiest classes to boost your GPA.

11. How to pull an all-nighter.

12. How to handle drunk people.

13. The drunk you does not look out for sober you about 90 percent of the time.

14. How to deal with a hangover.

15. How to interact with people very different from you.

16. The perfect amount to procrastinate on every assignment.

17. How to pass a class without paying for the textbook that was "required."

18. How to calculate your grades to see what you need on every test in order to maintain a passing grade.

19. How to hook-up with someone without getting emotions involved (but we all know that doesn’t happen).

20. How to handle your roommate when you want to strangle them.

21. That you miss your parent’s every day.

22. How to get into a bar when you aren’t 21.

23. How to BS on assignments, out loud and on your resume.

24. That theme parties are the greatest.

25. How to find free events that have free food.

26. That when there are puppies on campus it will be the greatest day of your life.

27. Alarms are necessary and you must set like seven of them in order to wake up in time for class.

28. Greek parties are exactly how they are in movies.

29. Care packages are treated like Christmas presents.

30. The friends you meet in college will become your bridesmaids and groomsmen.

31. That printers only break when you need them the most.

32. Cereal, ramen noodles, Easy Mac and microwavable pancakes can be used for breakfast, lunch and dinner.

33. That classes before 8 a.m. should be illegal.

34. Changing your major is OK.

Don't let the thesaurus-inspired vocabularies in our résumés fool you. We're actually just big kids.

"You should know exactly what career is right for your future by the time you're 18."

"Save all your money."

"Get plenty of sleep and adjust to a regular sleep schedule."

"Make sure to eat healthy, balanced meals. Don't forget those fruits and vegetables."

"Surround yourself with good, moral people."

"Don't do anything stupid."

Seriously, who wouldn't love pizza?

Pizza is like a BFF

It can be delivered right to your door!

You can eat it at any time of the day

It's there for you after a breakup

It's the best party food

Celebrities love it too

Everyone loves it!

Pizza doesn't care what you look like

It comes in all forms

It's the food that is always free at events

It's always available

Two Words: Frozen Pizza

You can customize it any way you want

Going on a date and don't know what to eat? Pizza

Vegan? Vegetarian? Gluten Free?

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