Social media marketing is a beastly thing.
It takes immense patience, great content and a fantastic strategy to make it work. Here are a few tips on how to promote yourself, business or product through social media:
1. Twitter
For Twitter, follow influencers within the industry you want to be in most. Engage with their tweets. Use hashtags. Share your own expertise within Twitter parties. Whatever you do, don't oversell yourself. You're building a relationship, not a closing a sale.
2. Facebook
Facebook changes a lot, but doing some research on your audience and posting informative content within their interests that's also relevant to your business/service/product is a good start. Placing an advertisement on Facebook is relatively simple. Focusing that advertisement on the feeds of certain demographics, areas or interests makes it easy to reach a lot of people on a small budget.
3. Instagram
Instagram is about consistency and quality. And a lot of hashtags. Find a schedule that works with you for posting pictures to Instagram and stick to it. Focus on quality photos or videos with relevant and possibly trending hashtags. This will ensure a base for acquiring loyal followers.
4. Your Website
If you have a website, it's important that every social media account has a Call-To-Action to check out your website. Otherwise, there won't be any traffic going to buy your product or service.
Content creation
Content creation means utilizing the best tools within your budget to publish online. Some tools include:
1. www.canva.com
Canva is a free online design program that allows you to create stunning social media posts, infographics, advertisements and an assortment of other things. It's easy to use and has a 'team' feature where multiple people have access to the same projects.
2. www.unsplash.com
Unsplash is a website where amazing photographers post their photos to be used by anyone for anything. No copyright infringement thanks to the creative commons registration.
So when you are creating these beautiful designs in Canva but need an equally beautiful photo, go to Unsplash.
Awesome content means effective social media marketing.
