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Adulting

Here's The Skinny On Social Media Marketing

Tips and tools to make it easy.

Rochele Rosa

Apr 24, 2017

Murray State University

Here's The Skinny On Social Media Marketing

William Iven

Social media marketing is a beastly thing.

It takes immense patience, great content and a fantastic strategy to make it work. Here are a few tips on how to promote yourself, business or product through social media:

1. Twitter

For Twitter, follow influencers within the industry you want to be in most. Engage with their tweets. Use hashtags. Share your own expertise within Twitter parties. Whatever you do, don't oversell yourself. You're building a relationship, not a closing a sale.

2. Facebook

Facebook changes a lot, but doing some research on your audience and posting informative content within their interests that's also relevant to your business/service/product is a good start. Placing an advertisement on Facebook is relatively simple. Focusing that advertisement on the feeds of certain demographics, areas or interests makes it easy to reach a lot of people on a small budget.

3. Instagram

Instagram is about consistency and quality. And a lot of hashtags. Find a schedule that works with you for posting pictures to Instagram and stick to it. Focus on quality photos or videos with relevant and possibly trending hashtags. This will ensure a base for acquiring loyal followers.

4. Your Website

If you have a website, it's important that every social media account has a Call-To-Action to check out your website. Otherwise, there won't be any traffic going to buy your product or service.

Content creation

Content creation means utilizing the best tools within your budget to publish online. Some tools include:

1. www.canva.com

Canva is a free online design program that allows you to create stunning social media posts, infographics, advertisements and an assortment of other things. It's easy to use and has a 'team' feature where multiple people have access to the same projects.

2. www.unsplash.com

Unsplash is a website where amazing photographers post their photos to be used by anyone for anything. No copyright infringement thanks to the creative commons registration.

So when you are creating these beautiful designs in Canva but need an equally beautiful photo, go to Unsplash.

Awesome content means effective social media marketing.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

Student Life

The 12 Stages Of Course Registration, As Told By "Friends"

No one best represents the struggle like our favorite 90s squad.

The State University of New York at Stony Brook

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YouTube

As college students, we are all familiar with the horror show that is course registration week. Whether you are an incoming freshman or selecting classes for your last semester, I am certain that you can relate to how traumatic this can be.

1. When course schedules are released and you have a conflict between two required classes.

Bonus points if it is more than two.

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registration

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Economic Benefits of Higher Wages

Nobody deserves to be living in poverty.

Florida International University

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Illistrated image of people crowded with banners to support a cause

StableDiffusion

Raising the minimum wage to a livable wage would not only benefit workers and their families, it would also have positive impacts on the economy and society. Studies have shown that by increasing the minimum wage, poverty and inequality can be reduced by enabling workers to meet their basic needs and reducing income disparities.

I come from a low-income family. A family, like many others in the United States, which has lived paycheck to paycheck. My family and other families in my community have been trying to make ends meet by living on the minimum wage. We are proof that it doesn't work.

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Entertainment

13 Times April Ludgate Perfectly Explained College

Because who understands your bitterness better than April?

Indiana University - Purdue University Indianapolis

1587

Every college student knows and understands the struggle of forcing themselves to continue to care about school. Between the piles of homework, the hours of studying and the painfully long lectures, the desire to dropout is something that is constantly weighing on each and every one of us, but the glimmer of hope at the end of the tunnel helps to keep us motivated. While we are somehow managing to stay enrolled and (semi) alert, that does not mean that our inner-demons aren't telling us otherwise, and who is better to explain inner-demons than the beloved April Ludgate herself? Because of her dark-spirit and lack of filter, April has successfully been able to describe the emotional roller-coaster that is college on at least 13 different occasions and here they are.

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april ludgate

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Here's The Skinny On Social Media Marketing

Tips and tools to make it easy.

Content creation

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No one best represents the struggle like our favorite 90s squad.

1. When course schedules are released and you have a conflict between two required classes.

2. When there is only one section of a popular course.

3. Receiving the 18,000 emails reminding you to register ASAP.

4. When you need to see an advisor, but they are too busy/unresponsive.

5. Trying not to dress like a bum for your appointments with your advisors/department heads.

6. When you have a perfectly planned out schedule, and one class ruins it.

7. Carefully moving things around to accommodate a different class/section.

8. Waking up at 6:00 a.m. for your enrollment time.

9. Concocting a new schedule at your enrollment time after your original plan gets changed.

10. Getting into a class and filling the last available seat.

11. When all of your classes finally go through.

12. Realizing that you forgot a class that was a pre-requisite for everything else.

When your capability of "adulting" is put to the test

Nobody deserves to be living in poverty.

"Nobody living in one of the most influential nations in the world should be worried about making ends meet."

What is the current minimum wage at the federal level?

What are the benefits of raising the minimum wage?

What are the states that have set a $15/hour minimum wage?

Told through Parks & Recreation GIFs

Because who understands your bitterness better than April?

1. When you have to provide an "interesting fact" for your first day ice-breaker.

2. When your professor is babbling on and on in his lecture.

3. When you edit your friend's paper and they get an A.

4. When it's 2 AM and you remember you have a test tomorrow.

5. When you finish taking the test and you're pretty sure you failed...

6. ...but then you get the test back and somehow passed.

7. When you've been up for 12 hours straight writing a paper.

8. And then you manage to stay awake in class the next day.

9. When you have to butter up your professor for an extra credit opportunity.

10. When you're assigned a group project.

11. And your group-mates are trying to chat about life instead of the assignment.

12. When it's your last class of the day and you're about to go home.

13. But then you remember rent is due tonight and the anger comes back.

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