Has 'Rick And Morty' Sold Out? | The Odyssey Online
Start writing a post
Entertainment

Has 'Rick And Morty' Sold Out?

Is this classic cartoon on its way out?

805
Has 'Rick And Morty' Sold Out?
www.Denofgeek.com

I was recently in a discussion about this with three of my closest friends, so I give credit to Aaron, Henry, and Jimmy.

"Rick and Morty" is a wildly popular show that centers around a renegade genius scientist named Rick and his grandson Morty. The show is at times wildly gruesome, oddly sexual, and occasionally emotionally deep and poignant. But always deeply irreverent. There is also a fast-paced humor packed full of cultural references that many people laugh at and don't think much of. However, there is no such thing as bad publicity, and every impression made or consumer reached - is a potential sale.

In the surprise release of "Rick and Morty's" season 3 premiere ( On April 1st / April Fool's day of all days), there was one such cultural reference. To avoid spoilers: In 1998, McDonald's partnered with Disney for the premiere of Mulan and began selling a Szechuan sauce with their chicken nuggets; At the end of the Season 3 Premiere, Rick goes on a tirade about how important that sauce is to him - to a ridiculous degree. "Rick and Morty" is incredibly detailed when it comes to what is said/seen in each episode (There are fan theories surrounding ticket numbers). For a show so purposefully detailed and deliberate, why would McDonald's Szechuan sauce be front and center? Or "Shoney's," a chain restaurant which also features in the premiere? (Though to be fair, no one is talking about Shoney's.)

The outlandishly direct endorsement of a 20 or so year-old dipping sauce seems to be smack-dab between reeking of paid advertising and merely being a part of the show's absurdist humor. On the one hand, this sauce is so out of date that even McDonald's representatives are likely asking co-workers if it existed. And most of the show's fans - largely mid-20's aged males - aren't likely to have tasted it. But at the same time, McDonald's is a massive franchise that (in case you haven't heard) still operates today. The household name carries a lot of weight, but really, any chain would benefit from this endorsement.

McDonald's has since responded, saying that they are not involved with the television show, but are willing to bring back the sauce because of the demand. McDonald's would certainly enjoy the publicity (and has no doubt enjoyed an uptick in consumption), but I believe that if there was some form of collusion, they would have been more prepared for this unintentional(?) viral marketing.

However. There is another odd little coincidence that makes this situation a little strange: Disney is remaking "Mulan!" Just like "Beauty and the Beast" and "The Jungle Book", Disney plans to remake the animated film as a live-action feature (With mixed responses). This could be a potential storm of viral marketing for the film's release. the 1998 "Mulan" has a strong following online thanks to its feminist message, enjoyable music, and strong characters. Building upon that popularity could be a goldminHe for Disney and McDonald's were they to join once again. However, the remake has yet to fully enter production, let alone enter advertising - and a year is a very long time for such a viral marketing strategy to maintain interest.

To add even more complexity to what is going on, "Rick and Morty" has been featured in advertisements before. Watch (or don't) this ad for Carl's Jr./Hardee's. Doing advertisements opens up the doors to selling out or being corporate shills, but at the same time this ad is hyper-aware and deliberate - this was made expressly for fans of "Rick and Morty;" I imagine someone who hadn't seen the show would be rather disturbed by it. So perhaps one would assume that the show would avoid confusing the matter, but then again, "Rick and Morty" has had in-show product placement that is just as cloudy as the Szechuan sauce! In the episode "Total Rickall," one character mentions that Rick has a habit of over-reacting, inciting a flashback to Rick rushing into the scene carrying a dozen 3DS' that he excitedly talks about:

"[Walmart is] selling Nintendo 3DS systems for $149.99 on sale, plus every time you buy one, you get a $50 gift card. Brings the total price down to $110 after tax. Now, listen, we can flip those sons of bitches for 230 bucks apiece easy!

Though perhaps as a joke or to divert from the scene, he ends with: "Nintendo, give me free stuff"

I still haven't decided whether or not "Rick and Morty's" creators have sold out. I believe that these kinds of references are very much perfect for the audience - the 3DS is a hugely popular gaming system, McDonald's is a household name. And then these instances of product placement are cut by adding in little twists on the familiar formula: "Nintendo, give me free stuff" implying the product placement is being done spontaneously; the Szechuan Sauce scene comes on the heels of a dark(ish) revelation, and mirrors the pilot episode's ending in which Morty is having seizures while Rick monologues about their adventures.

There is a level of self-awareness that is constantly getting higher, more and more tongue-in-cheek, until it almost impossible to tell exactly what is going on without getting on twitter and asking the creators what exactly is going on. Dan Harmon and Justin Roiland are excellent writers, capable of balancing multi-season story-arcs alongside ridiculous humor and "blink-and-you'll-miss-it" easter eggs. I think in the end, I choose to default to fewer assumptions and conclude that these product placements are merely reference gags that are being toyed with.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

15 Mind-Bending Riddles

Hopefully they will make you laugh.

182867
 Ilistrated image of the planet and images of questions
StableDiffusion

I've been super busy lately with school work, studying, etc. Besides the fact that I do nothing but AP chemistry and AP economics, I constantly think of stupid questions that are almost impossible to answer. So, maybe you could answer them for me, and if not then we can both wonder what the answers to these 15 questions could be.

Keep Reading...Show less
Entertainment

Most Epic Aurora Borealis Photos: October 2024

As if May wasn't enough, a truly spectacular Northern Lights show lit up the sky on Oct. 10, 2024

9585
stunning aurora borealis display over a forest of trees and lake
StableDiffusion

From sea to shining sea, the United States was uniquely positioned for an incredible Aurora Borealis display on Thursday, Oct. 10, 2024, going into Friday, Oct. 11.

It was the second time this year after an historic geomagnetic storm in May 2024. Those Northern Lights were visible in Europe and North America, just like this latest rendition.

Keep Reading...Show less
 silhouette of a woman on the beach at sunrise
StableDiffusion

Content warning: This article contains descriptions of suicide/suicidal thoughts.

When you are feeling down, please know that there are many reasons to keep living.

Keep Reading...Show less
Relationships

Power of Love Letters

I don't think I say it enough...

454107
Illistrated image of a letter with 2 red hearts
StableDiffusion

To My Loving Boyfriend,

  • Thank you for all that you do for me
  • Thank you for working through disagreements with me
  • Thank you for always supporting me
  • I appreciate you more than words can express
  • You have helped me grow and become a better person
  • I can't wait to see where life takes us next
  • I promise to cherish every moment with you
  • Thank you for being my best friend and confidante
  • I love you and everything you do

To start off, here's something I don't say nearly enough: thank you. Thank you, thank you, thank you from the bottom of my heart. You do so much for me that I can't even put into words how much I appreciate everything you do - and have done - for me over the course of our relationship so far. While every couple has their fair share of tiffs and disagreements, thank you for getting through all of them with me and making us a better couple at the other end. With any argument, we don't just throw in the towel and say we're done, but we work towards a solution that puts us in a greater place each day. Thank you for always working with me and never giving up on us.

Keep Reading...Show less
Lifestyle

11 Signs You Grew Up In Hauppauge, NY

Because no one ever really leaves.

24267
Map of Hauppauge, New York
Google

Ah, yes, good old Hauppauge. We are that town in the dead center of Long Island that barely anyone knows how to pronounce unless they're from the town itself or live in a nearby area. Hauppauge is home to people of all kinds. We always have new families joining the community but honestly, the majority of the town is filled with people who never leave (high school alumni) and elders who have raised their kids here. Around the town, there are some just some landmarks and places that only the people of Hauppauge will ever understand the importance or even the annoyance of.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments